Business Development Officer

Our client is a growing beauty and wellness business in Nairobi , offering professional beauty services and products with a strong focus on client experience, quality and brand growth.

They are seeking a commercially minded, energetic and results-driven Business Development Officer to drive client acquisition, increase bookings and sales, strengthen digital marketing, build strategic partnerships and identify new business opportunities both online and offline.

Key Responsibilities

Generate new clients through direct sales, referrals, partnerships and market outreach. Convert enquiries from WhatsApp, social media and other digital channels into confirmed bookings and sales. Follow up prospective and dormant clients to increase conversions and repeat business. Develop and execute digital marketing campaigns to generate leads, bookings and product sales. Manage and monitor paid digital campaigns, including Meta Ads. Promote beauty services, packages, products, offers and promotions. Identify and develop partnerships with corporates, influencers, universities, event organisers, wellness businesses and other relevant organisations. Participate in events, activations and outreach initiatives to generate new business. Upsell and cross-sell appropriate services and products. Conduct market research and identify new customer segments and growth opportunities. Maintain an accurate sales pipeline and report on leads, bookings, conversions, sales and revenue. Work towards agreed monthly client acquisition and sales targets.

Ideal Candidate

At least 2 years' experience in sales, business development, marketing or digital marketing . Experience within beauty, cosmetics, wellness, fashion, retail, hospitality or another customer-facing industry is an added advantage. Proven ability to generate leads and convert them into sales. Strong direct sales, networking and relationship-building skills. Good understanding of digital marketing and social media advertising. Confident approaching potential clients and business partners. Strong follow-up, negotiation and closing skills. Highly proactive, organised, commercially aware and target-driven. Comfortable working both in the field and through digital sales channels.

How to Apply

Qualified candidates should send their CV and cover letter

Email Subject: Business Development Officer

Application Deadline: 26th August 2026

Only shortlisted candidates will be contacted.