marketing specialist

Inno Foods is looking for a Senior Marketing Specialist to help lead the continued growth of our marketing and e-commerce presence across North America.

This is a senior, hands-on role responsible for setting marketing direction, establishing priorities, guiding execution, analyzing results, mentoring junior team members, and communicating recommendations to leadership.

The successful candidate will work with an existing Marketing team supporting social media, content creation, influencer marketing, community management, customer service, and e-commerce operations. They will not be expected to personally execute every function. Their responsibility is to ensure these efforts work together effectively and remain aligned with broader company goals.

At the same time, this is not a purely managerial role. The successful candidate must be willing to roll up their sleeves and contribute directly when their expertise or additional support is needed.

*Primary Areas of Direct Ownership*

• North American marketing strategy, messaging, and copy
• Amazon operations and marketplace growth

• E-commerce strategy and optimization
• Marketing analysis, testing, and reporting to leadership

*Areas of Strategic Oversight*

• North American social media and content
• Influencer marketing

• Community management and customer experience
• Development and mentorship of junior Marketing team members

*Key ResponsibilitiesNorth American Marketing Strategy & Brand Communication*

• Develop a strong understanding of our products, consumers, competitors, retail environment, and key North American customer segments.
• Translate company objectives into clear marketing priorities, positioning, and actionable plans.

• Take primary responsibility for North American consumer-facing copy across product packaging, websites, e-commerce, Amazon, social media, campaigns, and other marketing materials.
• Develop product names, positioning, key selling messages, and campaign messaging for new and existing products.

• Conduct market, consumer, and competitor research to identify changing behaviours, emerging food trends, category opportunities, and potential areas for innovation.
• Review and continuously improve how we communicate our products and brand across channels.

*Amazon & Marketplace Management*

• Lead Inno Foods' Amazon operations and become an internal subject-matter expert on the platform.
• Manage new product launches from planning and listing creation through production coordination, inbound shipping, launch, and ongoing optimization.

• Continuously optimize listings, advertising, pricing, promotions, imagery, copy, inventory, and other factors affecting marketplace performance.
• Monitor key performance indicators including traffic, conversion, advertising efficiency, inventory, customer feedback, returns, and account health; diagnose performance issues and recommend corrective actions.

• Work cross-functionally with Management, Supply Chain, Production, Logistics, Design, QA, and other teams to keep launches and inventory requirements on track.
• Stay current on Amazon policies, programs, and best practices and determine which opportunities should be adopted by the company.

Direct Amazon experience is preferred but not required. Candidates with strong direct-to-consumer or comparable e-commerce experience will also be considered if they demonstrate the ability and willingness to quickly learn the platform.

*E-commerce*

• Lead the strategic development and ongoing optimization of our growing direct-to-consumer e-commerce channel while working alongside staff supporting day-to-day operations.
• Analyze customer acquisition, conversion, retention, merchandising, promotions, and the overall customer journey to identify opportunities for growth.

• Help develop the marketing funnel, prioritize resources and budgets, and guide testing aimed at increasing sales while minimizing unnecessary costs.
• Work with internal teams to ensure