Digital Marketing Lead

Imagine Live is one of the fastest-growing live casino providers in the iGaming industry, serving operators across regulated markets worldwide. As we continue to scale, we are looking for a Digital Marketing Lead who will play a key role in elevating our digital marketing function and helping shape the next stage of our growth. This is not a maintenance role. We are looking for someone who enjoys building, improving, challenging existing approaches, and finding smarter ways to achieve results. The right candidate will bring a combination of strategic thinking, hands-on execution, leadership, curiosity, and a strong understanding of modern digital marketing technologies, tools, and trends.

Lead and develop Imagine Live's digital marketing activities across multiple channels and international markets

Manage and mentor the digital marketing team, helping establish best practices, processes, and performance standards

Identify growth opportunities and develop initiatives that improve marketing performance, efficiency, and impact

Work closely with content, design, product, sales, and management teams to align marketing activities with business objectives

Plan, execute, and optimize digital campaigns across various channels

Monitor market trends, competitor activities, emerging technologies, and digital marketing innovations

Drive data-informed decision-making through analytics, reporting, and performance tracking

Explore and implement AI-powered tools, automation solutions, and modern workflows to improve productivity and marketing effectiveness

Identify opportunities to improve lead generation, brand awareness, engagement, website performance, and marketing operations

Contribute new ideas, challenge assumptions, and continuously look for ways to improve results

6+ years of experience in digital marketing

Proven experience leading digital marketing initiatives and driving measurable business results

Strong understanding of B2B marketing principles and customer journeys

Experience managing or mentoring team members

Excellent analytical and problem-solving skills

Strong knowledge of digital marketing channels, performance marketing, content distribution, SEO, website optimization, analytics, and marketing technologies

Experience using AI tools and automation platforms to improve marketing workflows and efficiency

Strong research skills and curiosity about market trends, competitors, customer behavior, and emerging technologies

Ability to balance strategic thinking with hands-on execution

Proactive mindset and strong sense of ownership

Excellent communication and collaboration skills

Continuous learner who actively follows digital marketing trends and industry developments

Nice to Have

Experience in iGaming, technology, SaaS, fintech, or other fast-growing international B2B industries

Experience working with CRM platforms, marketing automation tools, and customer journey optimization

Experience building or transforming marketing processes and teams

Experience managing external agencies and partners