Marketing Executive

Responsibilities:

• Plan and execute digital marketing campaigns across Facebook, Instagram, TikTok, Google, and other relevant platforms.
• Develop and manage social media content plans, including creative concepts, copywriting, video shooting, Reels, and TikTok content.
• Set up, manage, and optimize paid advertising campaigns across Meta Ads, TikTok Ads, and Google Ads.
• Monitor campaign performance, budget, and key metrics; analyze data and optimize campaigns to achieve business objectives.
• Conduct A/B testing and continuously optimize audiences, creatives, placements, and budgets based on performance insights.
• Monitor social media trends, customer behavior, and competitor activities to identify new content and digital marketing opportunities.
• Collaborate with the Design and Operation teams to ensure digital campaigns and promotions are executed consistently across restaurant outlets.
• Support KOL/KOC/Influencer collaborations and other digital marketing activities when required.
• Prepare digital campaign performance reports and track marketing budgets.
• Stay updated on digital marketing trends, platforms, and tools relevant to the F&B industry.

Requirements:

• A degree in Marketing or a relevant qualification is required.
• Strong creative skills in content creation, video production, and reel editing.
• Data analysis and critical thinking skills to review and apply campaign results.
• Must be detail-oriented and handle multiple jobs well in a fast-paced environment.
• Proactive and enthusiastic, with a strong can-do attitude.
• Flexibility to handle urgent tasks outside regular working hours when necessary.

Benefits:

• Negotiate + Annual bonus
• Bonus for the month: 13th salary
• Health insurance, Social insurance
• Annual leave: 12 days
• Federal Holidays

Skills: Marketing Communications, Digital Marketing, Google Ads, B2B Marketing, Marketing Strategy, Content Strategy, Market Research, Social Media, Google Analytics, Content Marketing