Creative Marketing & Lead Generation Specialist

Responsibilities:

Develop and execute creative content strategies across relevant social media platforms; create, post, and manage content while monitoring engagement and adapting strategies based on performance. Own lead generation and sales activities, including prospecting, making sales calls, follow-ups, pipeline management, sales funnels, and achieving revenue targets. Identify new business opportunities, potential revenue streams, partnerships, collaborations, and growth opportunities. Plan and execute digital marketing campaigns, including paid advertising, email marketing, influencer marketing, partnerships, and collaborations. Create and coordinate marketing materials, including graphics and other visual content, to support campaigns and business objectives. Manage community engagement by responding to comments, enquiries, and prospects and maintaining strong audience relationships. Support people management, training, performance monitoring, culture development, and the implementation of effective systems and processes. Monitor business activities and ensure agreed plans, priorities, and deliverables are executed on schedule. Provide accountability and execution support to the business owner, including managing priorities, following up on commitments, and ensuring key actions are completed. Coordinate PR, corporate communications, events, partnerships, and external stakeholder engagement. Track marketing and sales performance, analyse what is working, and continuously improve strategies to drive growth.

Requirements:

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. 2–4 years of experience in marketing, business development, sales, lead generation, or a similar growth-focused role. Strong content creation and social media management skills. Proven ability to generate leads, convert prospects, and drive sales. Experience with digital advertising, email marketing, influencer marketing, partnerships, and PR. Basic graphic design skills and familiarity with tools such as Canva. Strong communication, negotiation, and relationship management skills. Highly organised, proactive, target-driven, and comfortable taking ownership. Ability to work independently, manage multiple priorities, and drive execution without constant supervision.

Key Performance Indicators (KPIs):

Growth in qualified leads and sales pipeline. Achievement of monthly sales and revenue targets. Social media growth, engagement, and content performance. Conversion rate from leads to customers. Successful execution of marketing campaigns, events, and partnerships. Number and quality of new business opportunities generated. Timely execution of agreed business priorities and deliverables. Effectiveness of systems, people management, and performance monitoring.