Marketing Executive (2-3 Years Experience)

About ELLO

ELLO is a Singapore-based AgeTech startup building technology to help families care for ageing loved ones at home.

Our AI-powered Care Camera detects critical events such as falls, fainting, distress, prolonged inactivity, wandering, smoke and fire, and alerts caregivers quickly with visual context.

We're building beyond a care camera towards a broader home care platform that helps families not only know when something has happened, but better understand how their loved ones are doing every day.

We're still an early-stage company, which means speed, ownership and resourcefulness matter. We’re looking for someone who can move comfortably between creative execution, campaign management and performance analysis.

The Role

We're looking for a Marketing Executive – Growth & Performance to take ownership of ELLO's day-to-day marketing execution across content, paid media, CRM, social commerce and performance tracking.

You should be comfortable doing everything a hands-on creative marketer does — editing videos, designing assets, writing copy and supporting campaigns — while also being able to run ads, manage tracking and interpret channel performance.

This is a role for someone who doesn't just ask:

“Did we launch the campaign?”

You should also be asking:

“Did it work, why did it work, and what should we change next?”

What You'll Own

Content & Creative

• Edit short-form video for social, advertising and product content
• Design social media graphics, campaign assets and promotional materials
• Create EDM and newsletter visuals
• Write and adapt captions, ad copy and marketing messages across platforms
• Develop simple scripts and concepts for short-form video
• Support creator, influencer and UGC content production
• Produce materials for exhibitions, events, partnerships and sales initiatives
• Maintain consistency across ELLO's visual identity and tone of voice

Paid Media

• Set up, launch and manage campaigns in Meta Ads Manager
• Build and optimise campaign, ad set and audience structures
• Monitor creative and campaign performance
• Manage retargeting and prospecting campaigns
• Work with Meta Pixel and conversion event implementation
• Identify underperforming campaigns and recommend optimisation actions
• Test different creatives, audiences, messaging and offers

TikTok & Social Commerce

• Manage ELLO's TikTok Shop presence
• Maintain product listings and promotional content
• Coordinate affiliate and creator activity
• Support livestream planning and execution
• Track social commerce performance and identify opportunities for growth
• Work with creators to develop content that can support both organic reach and conversion

CRM & Email

• Manage HubSpot CRM and email marketing activities
• Build and maintain customer and lead segments
• Support automated email journeys and campaign workflows
• Monitor email deliverability, open rates, click-through rates and conversions
• Troubleshoot basic deliverability or CRM issues
• Maintain clean and usable customer data

Tracking & Attribution

• Maintain UTM conventions across campaigns and channels
• Ensure campaigns are properly tagged for attribution
• Track customer journeys across paid, organic, CRM and e-commerce channels
• Pull channel and campaign performance data
• Identify gaps or inconsistencies in tracking

Performance & Reporting

• Track key marketing metrics including CAC, CTR, CPC, CPM, conversion rate and ROAS
• Analyse campaign and channel performance
• Identify patterns in creative, audience and messaging performance
• Prepare concise performance updates for the Founder
• Recommend what to stop, continue, scale or test next
• Help improve ELLO's overall marketing funnel from awareness to conversion

What We're Looking For

• 2–3 years of hands-on marketing experience
• D2C, e-commerce or consumer product experience strongly preferred
• Proven experience using Meta Ads Manager
• Comfortable setting up and managing paid campaigns independently
• Familiar with Meta Pixel, campaign attribution and conversion tracking
• Good understanding of UTMs and performance reporting
• Proficiency in Adobe Creative Suite
• Able to edit short-form video and produce basic marketing creative
• Strong written English and copywriting ability
• Comfortable working with numbers and marketing data
• Able to interpret performance rather than simply report it
• Independent and comfortable working with minimal supervision
• Resourceful and willing to figure things out without waiting for detailed instructions

Bonus Points

It's a plus if you have experience with:

• HubSpot or other CRM/email platforms
• TikTok Shop or social commerce
• Affiliate or creator marketing
• Livestream commerce
• Video scripting and storyboarding
• Google Analytics
• Shopify or other e-commerce platforms
• Landing page optimisation
• Marketing automation
• Basic CRO or funnel optimisation

What Success Looks Like

You should be able to take a campaign from idea to execution:

Concept → Creative → Launch → Tracking → Performance → Optimisation

You won't just be judged by how much content gets produced.

We care about whether marketing is helping ELLO generate stronger awareness, better leads and more customers — and whether we're learning from every campaign we run.

What This Role Isn't

This isn't a pure performance marketing role where creative work is outsourced to someone else.

It also isn't a pure content role where your job ends once something gets posted.

We're looking for someone who can operate across creative + growth + data and understands how they connect.

In a startup, the Facebook ad that isn't converting may require a media buying fix.

Or it may just need a much better video.

You should be comfortable figuring out which one.

Why Join ELLO?

You'll have significant ownership over how ELLO grows and reaches caregivers.

You'll have the opportunity to:

• Own meaningful parts of the marketing funnel
• Work directly with the Founder on growth strategy
• Experiment quickly and see results directly
• Develop across creative, performance, CRM and e-commerce
• Shape how ELLO approaches D2C growth
• Build systems and processes rather than inherit them
• Work on a product focused on helping families care better

We're looking for someone who enjoys both making things and measuring whether they worked .

Please send us your CV together with examples of campaigns, creative work or results you've been responsible for.