Digital Analytics Lead

Travel & Tourism | Remote | Up to £52k We're working with a well-known travel business. They're looking to hire a Digital Analytics Lead on a fully remote basis. This is a great opportunity for someone with 3+ years' hands-on digital analytics experience, though strong candidates with 2 years will be considered. It's a highly visible role, working across digital product, marketing, content, data science, BI and SEO teams. The role will involve: Designing measurement frameworks so the organisation measures what really matters Turning broad business goals into clear, measurable targets Auditing existing data layers and identifying tracking gaps Writing clear technical specifications for external web agencies to implement Hands-on implementation, QA and governance in GA4 and Google Tag Manager Analysing onsite customer journeys and turning data into insight that shapes priorities Managing analytics agency relationships and supporting procurement Line managing and developing a Digital Analytics Implementation Specialist Contributing to emerging areas such as Generative Engine Optimisation (GEO) We're open on background, whether you come from agency or in-house, public or private sector. You'll need strong hands-on experience with Google Tag Manager and data layers, as this is essential. GA4 and BigQuery experience is also important. Custom JavaScript or HTML skills would be a big bonus. You'll also need strong stakeholder management and the confidence to work independently, as this person will be the go-to lead for digital measurement across the organisation. Salary: Up to £52k + up to 11% pension Location: Fully remote (office visits roughly once a quarter in London or Birmingham, with travel expensed) The interview process is short, with just two stages, and they're looking to interview as soon as possible. If you have hands-on GTM and data layer experience and are open to a new opportunity, please apply below.