CRO Analyst

CRO Analyst £30,000 - £40,000 Lancashire (3 days a week in office) If you're passionate about Conversion Rate Optimisation and enjoy turning customer insights into measurable commercial impact, this is an excellent opportunity to take ownership of a growing CRO programme. You'll join a well-established ecommerce business that is investing heavily in its digital capabilities, giving you the platform to influence website performance, customer experience, and revenue growth. THE COMPANY This organisation is a recognised leader within the retail sector, combining a strong digital presence with a customer-first approach. They are continuing to invest in e-commerce, digital optimisation, and customer experience, creating exciting opportunities for data-driven professionals. With a collaborative culture and strong focus on innovation, they empower teams to test new ideas and drive meaningful improvements across the online customer journey. THE ROLE As a CRO Analyst you will take ownership of the testing roadmap and play a key role in improving conversion across multiple digital platforms. Specifically, you can expect to be involved in the following: Managing and prioritising the CRO testing programme Designing, coordinating, and analysing A/B and multivariate tests Identifying customer journey friction points through data analysis and behavioural research Using heatmaps, session recordings, funnel analysis, and customer insights to generate test hypotheses Evaluating test performance and measuring commercial impact and ROI Producing clear recommendations and presenting findings to stakeholders SKILLS AND EXPERIENCE The successful CRO Analyst will have the following skills and experience: Strong experience in CRO, ecommerce, website optimisation, digital product, or customer experience analytics Proven ability to design, manage, and analyse A/B testing programmes Strong understanding of UX principles and customer journey optimization Experience translating data and customer behaviour insights into actionable recommendations Confidence presenting findings and influencing stakeholders across the business Experience with tools such as AB Tasty, Contentsquare, or similar optimisation platforms Commercial mindset with the ability to prioritise opportunities based on impact Exposure to ecommerce or retail environments is advantageous, although broader digital experience is also welcomed BENEFITS The successful CRO Analyst will receive the following benefits: Salary between £30,000 - £40,000 - depending on experience HOW TO APPLY Please register your interest by sending your resume to Majid Latif via the Apply link on this page.