Manager - Partnership Marketing
What are we building? Hard Rock Digital is a fiercely focused team working to become the best online sportsbook, casino, and social gaming company in the world. We're building a deeply curious team with a passion for learning, operating, and building new products and technologies for millions of consumers. We're customer-obsessed — we care about each customer interaction, experience, behavior, and insight, and strive to ensure we're always acting authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We're taking that foundation of success and bringing it to the digital space - ready to join us?
What's the position? The Manager, Partnership Marketing owns the day-to-day management and execution of Hard Rock Bet's partnerships across premium experiences, live events, and destination and venue programs within our Lifestyle & Entertainment portfolio. You will drive activation planning and delivery, serve as a primary point of contact for assigned partners, and keep programs moving from concept through flawless execution.
This role is ideal for someone who thrives in a fast-paced environment, loves live events and premium experiences, and wants to help shape one of the fastest-growing brands in gaming. This role reports to the Director, Partnership Marketing.
What You'll Do Partner & Activation Management Own day-to-day management of assigned partnerships, from planning through execution and fulfillment, including on-site activations
Serve as the primary internal and external point of contact for assigned partners
Lead planning and on-site execution of premium experiences, live events, and destination and venue programs
Manage guest experience details for premium programs, including access, itineraries, credentialing, and venue and vendor logistics
Drive partnership timelines forward, ensuring momentum from proposal to execution
Support deal refinement by helping define assets and experiential value propositions
Negotiate and secure added-value assets, make-goods, or optimizations when appropriate
Cross-Functional Execution Coordinate across internal teams (Brand, Creative, CRM, Promotions, Omni-Channel, Social, Media, and Legal/Compliance) and external vendors to ensure commitments are delivered on time and on brand
Develop integrated activation plans across on-site, digital, social, CRM, content, and promotions
Manage creative and campaign workflow from brief through production, approvals, and launch
Ensure activations are delivered on brand, on budget, and aligned with partnership objectives
Work closely with external agency partners to keep execution aligned, high quality, and scalable
Measurement & Optimization Partner with Evaluation & Measurement to contribute insights and recommendations that inform optimization and future opportunities
Support recap reporting for key partnerships, capturing results and learnings
Identify opportunities to enhance performance and streamline processes
What are we looking for? You're a relationship builder who thrives at the intersection of premium experiences, entertainment, and brand. You're organized, proactive, and creative, and you can juggle multiple activations without sacrificing quality. You know how to turn a partnership into a moment that resonates with fans. You have an eye for detail at high-touch, high-profile events.
You will have: 4-7 years of experience in partnerships, marketing, events, hospitality, or experiential marketing (brand, entertainment property, venue, or agency)
Bachelor's degree in Marketing, Communications, or related field
Experience managing partnerships or activations from planning through execution
Experience with on-site event execution, including venue and vendor management and guest experience
Strong organizational and project management skills with the ability to manage multiple workstreams simultaneously
Ability to work with external partners, venues, and vendors while collaborating cross-functionally
Comfort balancing hands-on execution with forward planning in a fast-paced environment
Excellent written and verbal communication skills
Proficiency in PowerPoint/Google Slides, Excel/Google Sheets, and project management tools (Monday.com, Asana, Airtable)
Passion for sports, sports betting, entertainment, and culture
Online casino, iGaming, or sportsbook marketing experience a plus, but not required
What's in it for you? We offer our employees more than just competitive compensation and benefits. Our team benefits include, but are not limited to: Flexible vacation allowance
Remote (FL Based): Enjoy the flexibility of remote work, with opportunities for in-person collaboration at our Davie, FL headquarters at least twice a year, or a hybrid arrangement
Innovative Environment: Join a team that thrives on pushing boundaries
Growth Opportunities: As we scale, your role will evolve, providing you with unlimited opportunities for personal and professional growth
Diverse and Inclusive: Join a team that values diversity, inclusivity, and embraces varied perspectives
Backing of a globally recognized brand and enterprise-level resources
Roster of uniques We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where, regardless of background or beliefs, you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).