Country Merchandising Manager

Location: Jakarta, Indonesia Reports to: Country Manager / Regional Head of Merchandising Role: Lead end‑to‑end product strategy, assortment, pricing, inventory & supplier management for Indonesia’s value retail expansion

🎯 Key Responsibilities

1. Merchandising Strategy & Assortment

• Develop country‑specific merchandise plan aligned with Eco‑Shop’s value‑retail model, local demand, and group targets
• Build category mix, price tiers, and SKU list for Java, Sumatra, Kalimantan, Sulawesi; adapt to local preferences & seasonality
• Manage Open‑to‑Buy (OTB), seasonal calendars, and new product introduction/phase‑out

1. Pricing, Margin & Competitor

• Set retail prices, cost structures, and promotions to hit gross margin 28–32% while staying competitive vs. MR DIY, Indomaret, Alfamart
• Track competitor pricing, private labels, and discounting; adjust strategy weekly
• Execute markdowns/clearance to reduce slow‑moving stock & shrinkage

1. Inventory & Supply Chain

• Oversee stock levels, replenishment, allocation to stores/warehouses; optimize turnover & availability
• Monitor sell‑through, aged stock, and shrinkage; work with logistics for multi‑island delivery
• Ensure compliance with Indonesian customs, import rules, and labeling standards

1. Sourcing & Supplier Management

• Onboard local/import suppliers; negotiate cost, MOQ, payment terms, delivery, quality
• Build scorecards for reliability, pricing, lead time; resolve quality/delivery issues
• Liaise with HQ buying team for cross‑border procurement

1. In‑Store Execution & VM

• Implement planograms, shelf layouts, and display standards across all stores
• Train store teams on merchandising guidelines; audit compliance regularly
• Support marketing campaigns, seasonal displays, and promotional zones

1. Analysis & Reporting

• Weekly/monthly reviews: sales, margin, inventory, category performance, and forecast accuracy
• Provide actionable insights for expansion, category growth, and cost optimization
• Report to regional HQ in English

✅ Requirements Education

• Bachelor’s in Business, Marketing, Retail, Supply Chain, or related field

Experience

• 7–10 years total, 3–5 years in Merchandising Manager role
• Must have value retail/FMCG experience in Indonesia (MR DIY, Aeon, Indomaret, Lotte, etc.)
• Proven track record in multi‑store rollout, assortment localization, and margin control

Skills

• Deep knowledge of Indonesian retail market, consumer behavior, and import regulations
• Strong Excel, ERP (SAP/Navision), merchandising tools; data‑driven decision‑making
• Fluent English + Bahasa Indonesia (written & spoken)
• Strong negotiation, leadership, cross‑team coordination

Skills: Inventory Management, Market Analysis, Supply Chain Management, Forecasting