Develop and execute marketing activities across digital platforms, including social media, online advertising, email marketing, and other relevant channels.
Create and coordinate engaging content to promote the school's programmes, events, activities, and achievements.
Monitor digital campaigns and lead-generation activities and provide regular updates on performance.
Support the school’s online presence and brand visibility.
Sales & Admissions
Generate and follow up on leads from digital platforms, walk-ins, enquiries, events, referrals, and other sources.
Understand prospective students' and parents' requirements and provide accurate information about school programmes, admissions procedures, fees, and facilities.
Convert prospective enquiries into successful student admissions while achieving agreed sales and enrolment targets.
Maintain accurate records of leads, follow-ups, admissions, and conversions.
Coordinate with the Academic, Admissions, and Administration teams to ensure a smooth enrolment process.
Customer & Parent Relations
Build and maintain positive relationships with prospective and existing parents.
Respond promptly and professionally to enquiries through phone, email, WhatsApp, and other communication channels.
Handle customer concerns and coordinate with relevant departments to resolve issues effectively.
Provide a professional and welcoming experience to prospective families visiting the school.
Reporting & Administration
Maintain proper records of enquiries, leads, follow-ups, and sales activities.
Prepare regular reports on marketing and sales activities, lead generation, and admission conversions.
Support school events, open houses, exhibitions, education fairs, and other promotional activities.
Perform other marketing, sales, and administrative duties as assigned by management.
