Sales & Digital Marketing Manager / Assistant Manager

Germonizer Group is seeking a commerciallydriven and digitally experienced Sales& Digital Marketing Manager / Assistant Manager to lead and grow onlineand offline sales and marketing activities across the Germonizer family ofbusinesses, brands and products.

A critical requirement for this position is stronghands-on social media marketing experience . The successful candidatemust understand how to build and manage brands across multiple platforms,generate qualified leads, develop global market visibility and convertmarketing activities into measurable sales.

This is not a marketing communications-onlyrole. The candidate will be expected to take commercial ownership of assigned products , including sales targets,marketing strategy, budgeting and product-level P&L performance.

Key Responsibilities

1. Social Media & Digital Marketing

• Develop and execute comprehensivesocial media strategies for Germonizer Group companies, products and brands.
• Manage social media platformsincluding LinkedIn, Facebook, Instagram, TikTok, YouTube and other relevantinternational platforms.
• Plan and manage paid and organicsocial media campaigns, lead-generation campaigns and product promotions.
• Develop content calendars coveringproduct campaigns, educational content, corporate communications, videos,product launches and industry updates.
• Coordinate creation of graphics,short-form videos, product videos, advertisements and other digital content.
• Understand audience targeting,retargeting, campaign optimisation, conversion strategy and customeracquisition funnels.
• Track reach, engagement, enquiries,leads, conversion rates and sales contribution, and continuously improvemarketing ROI.
• Identify emerging platforms,digital marketing trends and international online communities relevant toGermonizer businesses.
• Build relationships with relevantonline communities, industry professionals, distributors, partners and othermarket influencers.

1. Online & Offline Marketing

• Manage marketing activities acrossthe Germonizer family of businesses and brands, covering both online andtraditional channels.
• Develop annual and quarterlymarketing plans and campaign calendars.
• Coordinate product launches,promotional campaigns, exhibitions, conferences, seminars, demonstrations andcustomer events.
• Prepare and coordinate brochures,presentations, sales materials, digital advertisements and product marketingcontent.
• Manage website content, SEO,digital visibility and relevant online sales channels.
• Maintain consistent corporate andproduct branding across the Group.
• Work with internal teams andexternal agencies where required, while retaining hands-on ownership ofmarketing execution.

1. Sales & Revenue Responsibility

• Develop sales strategies forassigned products and markets.
• Generate leads through digitalmarketing, professional networking, distributors, exhibitions and direct marketdevelopment.
• Convert marketing-generatedenquiries into qualified sales opportunities and revenue.
• Work closely with Sales Managers,Product Managers and other business leaders to achieve agreed revenue targets.
• Develop new customers,distributors, strategic partners and channel partners in Singapore andoverseas.
• Identify new markets and commercialopportunities and maintain an active sales pipeline.
• Prepare regular sales forecasts andopportunity reports, from initial enquiry through quotation, negotiation andclosing.
• Support cross-selling acrossGermonizer Group products and businesses.

1. Product Ownership & P&L Responsibility

• Take full commercial ownership ofassigned products or business segments.
• Develop annual sales and marketingstrategy, revenue forecast and operating budget for assigned products.
• Establish sales targets, pricingstrategy, marketing expenditure and commercial positioning.
• Monitor revenue, gross margin,marketing expenses and profitability.
• Manage the product Profit &Loss (P&L) performance and take corrective action where performance isbelow target.
• Coordinate closely with Operations,Finance, Regulatory, Product Management and Sales teams.
• Provide regular product performanceupdates and recommendations to senior management.

1. Global Market Development

• Identify international markets andcustomer segments suitable for Germonizer products.
• Develop country-specific digitalcampaigns targeting relevant industries, decision-makers and customer groups.
• Build and maintain an internationaldatabase of prospects, distributors, partners and industry contacts.
• Use LinkedIn and otherprofessional/social platforms for international business development and leadgeneration.
• Monitor international competitors,market developments and industry trends.
• Support distributor recruitment andoverseas market-development initiatives.

1. Market Intelligence & Competitor Analysis

• Conduct regular competitor analysiscovering products, pricing, positioning and marketing activities.
• Identify emerging technologies,customer needs and market opportunities.
• Provide management with marketintelligence, commercial recommendations and campaign insights.
• Analyse customer feedback andmarket trends to support product and business development decisions.