E-Commerce & Digital Marketing Specialist

Responsibilities:

• Manage and optimize the Shopify website.
• Plan and execute social media and digital marketing campaigns.
• Manage Meta Ads and monitor campaign performance.
• Analyze Shopify, Meta, and Google Analytics data.
• Track sales, traffic, conversion rates, ROAS, and other key KPIs.
• Identify opportunities to improve website performance and increase sales.
• Proven experience with Shopify and e-commerce.
• Experience in social media marketing and Meta Ads.
• Strong analytical skills and experience with Google Analytics/GA4.
• Understanding of e-commerce KPIs and conversion optimization.
• Previous experience launching an e-commerce website is a plus.
• Strong communication and problem-solving skills.