Marketing & Communications Officer

Responsibilities:

Marketing & Brand Management:

Develop and implement marketing plans and promotional campaigns aligned with business goals. Ensure consistent brand identity across all communication channels and materials. Conduct market research to identify trends, competitor activities, and client insights. Track campaign performance and ensure measurable contribution to revenue growth. 

Digital Marketing & Content Creation:

Manage all digital platforms (website, social media, email) and oversee content creation and scheduling. Implement paid digital campaigns (Google, Meta, etc.) and optimize performance based on analytics. Maintain a monthly content calendar to ensure consistent and engaging communication. Develop creative content (posts, videos, newsletters) that reflects the LaserDerm brand.

Corporate Communications & PR:

Prepare press releases, newsletters, and other communication materials. Maintain relationships with media, influencers, and corporate partners to enhance brand visibility. Handle public and client feedback promptly to ensure positive brand perception. Coordinate internal communication to ensure clarity and consistency across the organization.

Events, Partnerships & Campaigns:

Plan and execute marketing events, collaborations, and promotional activities. Partner with external brands and influencers to drive awareness and engagement. Support clinic promotions and product launches through creative campaign concepts.

Reporting & Collaboration:

Prepare monthly marketing reports and analytics summaries highlighting ROI, engagement, and lead conversion. Collaborate with the Client Relations and Operations teams to align marketing initiatives with client experience and business goals.

Requirements:

Strong knowledge of marketing principles, brand strategy, and communications. Excellent written and visual communication skills. Excellent digital marketing skills (social media management, SEO/SEM, Google Ads, email campaigns). Proficiency in social media management tools, Google Analytics, and content creation platforms (e.g., Canva). Analytical mindset with the ability to measure and report campaign performance. Creativity, organization, and attention to detail. Ability to multitask and meet deadlines in a dynamic environment. Creative thinker with strong content creation and storytelling ability. Data-driven with the ability to interpret analytics and derive actionable insights. Strong project management and organizational skills. Experience managing marketing budgets and campaign ROI.