Assistant Digital Marketing Manager (Hotel Business)

Digital Strategy & Campaign Execution •Support the development and execution of digital marketing campaigns across social media, paid search, programmatic display, and email/CRM channels. •Coordinate campaign timelines, creative assets, and channel-specific requirements with agencies, vendors, and internal stakeholders. •Monitor campaign pacing and performance, flagging optimization opportunities to the Group Marketing Director. •Assist with seasonal, F&B, Wedding and MICE campaign planning in line with the property's commercial calendar. Website, Direct Booking & OTA Management •Maintain website content accuracy, including rates, promotions, packages, and imagery. •Support direct booking initiatives, including landing pages, booking engine promotions, and CRM campaigns. •Monitor OTA content, ranking, and review management in coordination with the revenue and reservations teams. •Assist in evaluating and optimizing marketing technology tools (e.g. booking engine widgets, review platforms, CRM systems). Analytics & Reporting •Prepare regular performance reports covering website traffic, social media, campaign ROI, and direct booking contribution. •Track budgets and spend against approved marketing plans, flagging variances. •Support the Group Marketing Director in preparing owner and management reporting decks. Vendor & Cross-Department Coordination •Act as day-to-day point of contact for digital agencies, freelancers, and technology vendors. •Coordinate with Sales, Revenue, F&B, and Reservations to align digital messaging with commercial priorities.

Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. 2–4 years of digital marketing experience, ideally within hospitality, luxury lifestyle, F&B, or a related service industry. Hands-on experience with social media management tools, email/CRM platforms, and basic paid media campaign setup. Familiarity with hotel booking engines, OTA extranets, and website CMS platforms is an advantage. Working knowledge of analytics tools (e.g. Google Analytics, Meta Business Suite) and comfort interpreting performance data. Highly organized, deadline-driven, and comfortable managing multiple campaigns and stakeholders simultaneously. A collaborative, detail-oriented approach with the ability to execute independently once direction is set. Department: Tolani Hotels Work Location: Trendy Building, Sukhumvit 13