Head of Marketing

Founded in 2005, Z&A Co Ltd has established itself as a leading retail group in the Caucasus region, specializing in luxury, premium, and lifestyle fashion. The company represents globally renowned brands such as Zegna, Burberry, Ralph Lauren, Hugo Boss, Sandro, Maje and New Yorker, with a presence in Armenia, Georgia, and Hungary. With a portfolio of over 20 stores, Z&A is dedicated to delivering high-quality products, exceptional customer experience, and international retail standards. The company has played a pivotal role in shaping the region's fashion industry by introducing world-class brands and raising the bar for premium retail experiences.

This is a full-time, on-site role located in Yerevan for the Head of Marketing. The Head of Marketing will lead the marketing team, overseeing the development and execution of marketing strategies across all channels to drive brand growth and customer engagement. Key responsibilities include conducting market research, creating and implementing market plans, managing public relations strategies, analyzing sales trends, and coordinating with internal and external stakeholders to align efforts with the company’s overall goals. The role also involves managing budgets, measuring campaign success, and reporting performance to senior management.

Proficiency in Market Planning and the ability to design and execute strategic marketing plans to achieve organizational goals.

Expertise in Marketing Management, including leading teams, overseeing campaigns, and managing budgets efficiently.

Experience in Market Research to identify trends, customer preferences, and opportunities for growth.

Strong skills in Sales and understanding of the sales process to align marketing strategies with revenue generation goals.

Proficiency in Public Relations, including building relationships with media outlets, managing brand reputation, and driving public campaigns.

Strong leadership, communication, and organizational skills.

Proven experience in the retail or fashion industry is highly desirable.

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; advanced degrees or certifications are a plus.

Interested candidates may send their CV to hr@zastores.am