House & Import Brands Marketing

Job Purpose To develop and execute sourcing, sale forecast, and marketing plans for assigned international beauty brands in Thailand, building brand awareness, driving sell-out, and supporting sustainable sales growth across offline and online channels. Key Responsibilities •Develop and execute annual and monthly marketing plans for assigned imported brands in line with sales targets and brand direction. •Plan and execute new product launches, brand campaigns, promotions, and seasonal activities. •Coordinate with international brand principals/suppliers regarding marketing calendars, campaign assets, product information, launch plans, and brand guidelines. •Develop brand activation activities, including pop-ups, in-store events, workshops, KOL/influencer activities, sampling, GWP, and consumer engagement programs. •Work closely with Space Range Display (SRD), Supply Chain, Sales Operation, E-commerce, Corporate marketing team (Public Relation, Digital Marketing, and Activation Space), Visual Merchandising, and Warehouse to ensure successful campaign execution. •Prepare campaign briefs and coordinate the development of POSM, displays, digital content, social media materials, and other marketing assets. •Monitor brand sales, SKU performance, campaign performance, sell-through, and customer response, and recommend actions to improve results. •Conduct competitor and beauty trend analysis, including new brands, hero products, pricing, promotions, launches, and consumer trends in Thailand and international markets. •Negotiate with brand Headquarter or supplier for the development of exclusive sets, bundles, GWP, and promotional mechanics to drive traffic, conversion, and average basket size. •Manage assigned marketing budgets, ensuring spending is within budget and delivers measurable business results. •Prepare post-campaign reports, including sales uplift, ROI, engagement, traffic, conversion, and key learnings. •Maintain strong relationships with international brand partners and ensure local marketing execution complies with global brand guidelines.

Qualifications: Bachelor’s degree in Marketing, Business Administration, Communications, or related field. 3-5 years of experience in Marketing, Brand Management, Beauty, FMCG, Retail, or E-commerce preferred. Strong interest in beauty, skincare, makeup, fragrance, personal care, and international beauty trends. Good analytical skills with ability to interpret sales and campaign data. Strong communication, coordination, and project-management skills. Good command of English, particularly for communication with international suppliers. Proficient in Excel and PowerPoint; familiarity with digital marketing and social-media analytics is an advantage Proactive, commercially minded, creative, and able to manage several brands/projects simultaneously.