Sales & Marketing Assistant

Job Responsibilities Assist the Sales & Marketing team in the planning and execution of marketing campaigns, promotional activities, student recruitment initiatives, and college events. Support the creation, editing, and publishing of marketing content across the college’s digital platforms, including Xiaohongshu (RED) , WeChat Channels , WeChat Official Account , Douyin , and other relevant social media platforms. Assist in producing short-form videos, promotional graphics, posters, brochures, presentations, and other marketing materials for academic programmes, campus events, student activities, and student recruitment campaigns. Support the Sales team in following up with prospective students and enquiries, including responding to basic enquiries, providing programme information, arranging appointments, and coordinating campus visits or consultations. Assist in maintaining and updating prospective student databases, enquiry records, lead information, and follow-up status to ensure accurate and timely reporting. Assist with the preparation of marketing materials, programme information, presentations, quotations, promotional packages, and other documents required for student recruitment and sales activities. Coordinate with internal departments, academic staff, students, external partners, and vendors to support marketing campaigns, events, student recruitment activities, and promotional initiatives. Assist in organising and supporting open houses, education fairs, exhibitions, school visits, seminars, workshops, student recruitment events, and other promotional activities . Monitor social media platforms and digital marketing trends, particularly those relevant to the education and international student market, and provide ideas for improving content and audience engagement. Assist in organising, reviewing, and repurposing photos, videos, testimonials, student success stories, and other marketing assets for use across different promotional channels. Track and report basic marketing activities, campaign results, enquiries, leads, and engagement performance to support the team in evaluating marketing effectiveness. Maintain a consistent brand identity across digital and print marketing materials and ensure all published content is accurate, professional, and aligned with the college’s communication standards. Perform general administrative and coordination duties related to Sales & Marketing activities and undertake other duties as assigned by the Management. Requirements Diploma or Degree in Marketing, Business, Communications, Media, Sales, or a related discipline . Prior experience in sales, marketing, digital marketing, student recruitment, customer service, or education will be an advantage. Good communication and interpersonal skills, with the ability to communicate confidently with prospective students, parents, partners, and internal stakeholders. Proactive, outgoing, and comfortable with sales follow-up, lead generation, customer engagement, and relationship building . Good organisational and administrative skills, with the ability to manage multiple tasks and meet deadlines. Proficient in Microsoft Office, particularly Word, Excel, and PowerPoint . Familiarity with social media platforms such as Xiaohongshu (RED), WeChat, WeChat Channels, and Douyin will be an advantage. Basic to intermediate knowledge of Canva, Adobe Photoshop, CapCut, Adobe Premiere Pro, or other content creation tools will be an advantage. Strong interest in digital marketing and current social media trends, with the ability to identify and propose ideas for engaging content. Strong attention to detail and a good sense of presentation, branding, and visual communication. Able to work independently as well as collaboratively in a fast-paced environment. Candidates with experience in education, private education, international education, study abroad, student recruitment, or the digital media industry will have an added advantage.