Head of Marketing

About the role

Digital Zone is a fast-growing digital payments and voucher platform, active in Iraq and expanding into Saudi Arabia and the UAE. We operate across gaming, telco, streaming, e-commerce, and live events, and we’re building the marketing team to match our ambitions.

We’re looking for a Head of Marketing to own marketing campaigns and marketing execution for Iraq, translating growth and business priorities into compelling, well-run marketing programs. You’ll lead a team of senior marketing managers, set the standard for how campaigns are planned and delivered, and act as the connective tissue between growth, brand, creative, and the wider business.

What you’ll do

Marketing strategy & leadership

Own the marketing strategy and annual/quarterly marketing calendar for Iraq

Translate business and growth objectives into marketing plans with clear KPIs and budgets

Set the bar for campaign quality, brand consistency, and creative standards across all output

Represent marketing in senior leadership discussions, budget planning, and cross-functional planning

Team management

Lead, coach, and develop a team of senior marketing managers across brand, campaigns, and channels

Set individual and team goals, run regular reviews, and build a strong bench of marketing talent

Partner closely with the creative lead and design/content resources to brief and land campaigns

Build and scale marketing processes, workflows, and ways of working as the team grows

Campaign & brand execution

Oversee end-to-end campaign execution — from brief to launch to post-campaign review

Ensure brand consistency and quality across all consumer touchpoints and markets

Own go-to-market plans for new products, features, and market launches

Adapt regional and global campaign strategy for local market nuances (Iraq, KSA, UAE)

Cross-functional collaboration

Work closely with external partners, product, and business development to align marketing with the wider roadmap

Partner with data/analytics to track campaign performance and marketing ROI

Manage relationships with external agencies, media partners, and vendors as needed

Requirements

What we’re looking for

Must-haves

10–15 years in marketing, with several years in a leadership or head-of-marketing capacity

Track record of building and leading marketing teams, ideally in high-growth or consumer tech/app businesses

Strong grasp of brand, campaign, and go-to-market strategy end-to-end

Experience managing budgets, agencies, and multi-market campaigns

Comfortable operating both strategically and hands-on when needed

Strong stakeholder management and cross-functional collaboration skills

Arabic and English speaker

Iraq-based

Nice to have

Experience in gaming, telco, fintech, or e-commerce categories

Familiarity with markets (Iraq, KSA, UAE)

Experience working alongside growth/performance marketing teams

Benefits

Immediate, large-scale impact on a high-growth business

Top-of-the-market compensation packages

Work alongside top regional talent, with team members from Talabat, Careem, Etisalat, and more