Social Media Manager

Responsibilities:

Develop and implement social media strategies across Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms. Create, edit, and publish engaging content including graphics, photos, videos, reels, captions, and stories. Develop monthly content calendars and ensure consistent posting. Manage the company’s social media pages and respond appropriately to comments and messages. Plan and execute digital marketing campaigns to increase brand visibility and generate leads. Conduct audience, competitor, and market research to identify content and marketing opportunities. Monitor social media trends and develop relevant content around trending topics. Track social media performance using insights and analytics and prepare regular reports. Support paid advertising campaigns, including Meta Ads and other digital advertising platforms. Collaborate with the sales and marketing teams to convert online engagement into business opportunities. Maintain a consistent brand voice and visual identity across all digital platforms.

Requirements:

A minimum of B.Sc./HND in Marketing, Mass Communication, Digital Marketing, Media Studies, Business Administration, or a related field. A minimum of 1–3 years of experience in social media management, content creation, or digital marketing. Strong knowledge of social media platforms and digital marketing principles. Proven ability to create engaging social media content. Basic knowledge of social media advertising and campaign management. Ability to use social media analytics and insights to measure performance. Good understanding of current digital and social media trends. A portfolio of previous content or social media work is an added advantage.

Required Skills:

Content Creation & Storytelling Social Media Management Digital Marketing Graphic Design Video Editing & Reels Creation Copywriting & Caption Writing Social Media Advertising Content Planning & Strategy Audience Engagement Social Media Analytics Trend Identification Basic SEO Knowledge Canva, CapCut or similar creative tools Strong communication and interpersonal skills Creativity and attention to detail Time management and ability to meet deadlines