Social Media Specialist

• Manage multiple social media accounts (Instagram, TikTok, etc.) under The Mawi brands end-to-end
• Develop daily, weekly, and monthly content planning aligned with each brand strategy
• Create engaging and trend-driven content tailored to different target audiences
• Write captions, video scripts, and creative briefs for content production
• Schedule and publish content while ensuring consistency across all platforms
• Monitor content performance including reach, engagement, insights, and audience growth
• Evaluate and optimize content strategies based on performance data and trends
• Build and strengthen each brand's identity and storytelling across digital platforms
• Support campaign activations, collaborations, launches, and promotional events

Skills: Social Media, Content Marketing, Image Editing, Digital Marketing, Content Strategy, B2B Marketing, Google Analytics, Google Ads, Marketing Communications, Affiliate Marketing