issuance growth lead

CREDbengaluru, Bengaluru, KarnatakaJob.boavaldatud 30.10.2026
Lead

Your tasks

  • demand generation through on-deck and off-deck properties which CRED has for issuance objectives
  • work with marketing, product counter-parts to keep innovating on how we enable issuance, convert interest
  • risk policy/funnel throughput alignment with banks to maximize conversion of co-created financial products on CRED member base.
  • defining and aligning most seamless onboarding journeys with the bank defining contours around - underwriting, compliances, kyc et al.
  • defining inputs around non-captive channels/merchant channels to enable discovery, capture interest and enable respective issuance partnerships

Requirements

  • nth degree card optimizer themselves to understand how customers maximize value generation out of credit cards
  • ability to understand and de-mystify user needs to take a new card, upgrade card and define customer value propositions basis that and embed into context of growth
  • understanding of card onboarding journeys and various input levers
  • understanding of credit/risk/policy/funnel related aspects and various input levers
  • build and grow a Zero to One product. All hands on deck attitude.
  • has worked on long term projects in ambiguous environments.
  • has in past with projects involving multiple stakeholders across product, business, risk, legal/compliance, engineering, bank teams, and taken global maxima decisions