Mobile App Marketing Specialist

Position: Mobile App Marketing Specialist

Job Responsibilities

• Plan ASO and execute the plan for the Mobile App product.
• Conduct research, optimize keywords, and use tools and methods to improve search rankings, and optimize Store_listing on the App Store (Apple) to increase conversion rates.
• Run ads on platforms such as Apple Search, Google Ads, Facebook Ads...
• Coordinate with other departments to optimize product development plans, and ASO strategies.
• Use analytics tracking tools: Google Analytics, Firebase, data, AppTweak, ... to analyze the market, and track app store rankings.
• Monitor, synthesize, evaluate work results, and propose improvements.

Compensation & Benefits

• Saturday & Sunday OFF, Overtime pay is 150%, 200%, 300% as per labor law;
• Work performance review 2 times/ year (in April and October);
• Performance bonus, 13th- month salary, public holidays bonus (2/9, 30/4, 1/5, 1/1); bonus for Excellent Employee and Excellent Team;
• Social insurance, health insurance, unemployment insurance and Bao Viet care insurance;
• 01 hour paid leave per day for women having children under 12 months
• 01 day remote work; A flexitime allowance of 90-180 minutes per month for employees;
• Minimum 14 paid leaves per annum for all employees after probation;
• Nice & modern working space with young, dynamic & friendly colleagues and free coffee, tea, drinks;
• Yearly company trip and year-end party, quarterly team building and weekly eating together; English - Japanese Club, Sports Clubs;
• Men’s Day, Women’s Day, Children’s Day, Mid-Autumn Festival and other benefits under the provisions of the company;
• Flat, open and sharing culture with friendly management team; outsourcing company with product mindset;
• Training courses and working opportunities with technical gurus who built and operated world-class applications with millions of users. This might be a good chance for graduated students to learn cutting-edge technologies and how to build scalable system from scratch;

Requirements

• Experience at least 1 year in Marketing, and user acquisition with products on the iOS platform
• Understanding of ASO mobile app on the App Store (Apple)
• Proficiency in ASO support tools, running ads such as Apple Search, Google Ads, and Facebook Ads...
• Research and market analysis skills using specialized tools for the mobile app industry.
• Knowledge of English is an advantage
• Independent/teamwork mindset.
• Honest, proactive, and responsible in work attitude.

Skills: Marketing Analytics, Digital Marketing, Google Ads