Marketing Manager

MicroBIM is seeking a strategic and results-driven Marketing Manager

Lead our growth, digital marketing, and brand positioning efforts within the BIM, AEC, and construction technology sectors. In this role, you will develop and execute performance-driven marketing strategies, manage multi-channel digital campaigns, and build scalable lead generation funnels to support our business growth objectives.

Key responsibilities:

Strategic growth & demand generation: Develop and implement B2B marketing strategies aligned with company growth goals; build and optimize lead generation funnels.

Digital campaign management: Oversee performance marketing across paid media, SEO, email, and social platforms while tracking key KPIs (lead generation, engagement, traffic, conversions).

Content & brand positioning: Direct branding and content creation; translate complex technical and BIM-related solutions into clear, business-focused messaging.

Sales & cross-functional alignment: Partner with sales, product, and business development teams to ensure marketing collateral and qualified leads support sales pipelines.

Market intelligence & analytics: Analyze market trends, competitor activity, and campaign performance to continually optimize marketing ROI.

Requirements:

Experience: 5–8 years of experience in marketing, digital marketing, B2B marketing, or growth marketing.

Industry background: Prior experience in SaaS, software development, BIM/construction tech, AEC, or related technical software environments is strongly preferred.

Track record: Proven ability to build lead generation funnels, execute B2B growth marketing strategies, and manage end-to-end digital campaigns.

Tools & analytics: Expertise in CRM systems (such as Zoho CRM), marketing automation, performance tracking, and web analytics.

Education: Bachelor’s degree in marketing, business administration, mass communication, or a related field. Professional certifications in SEO, performance marketing, digital strategy, or growth marketing are a strong plus.

Soft skills: High ownership mindset, exceptional communication skills, strong analytical capabilities, and the ability to work independently in a dynamic environment.

Benefits:

Fully remote working environment with flexible balance.

Standard working schedule (Sunday to Thursday, 9:00 AM – 5:00 PM).

Comprehensive social insurance coverage.

Comprehensive medical insurance coverage.

Company industry and job function:

Company industry: Software development / construction / information technology

Job function: Marketing