Product Marketing Manager
Responsibilities:
Marketplace Optimization: Balance demand-generation campaigns with supply acquisition across consumers, drivers, and merchant partners.
Go-to-Market Strategy: Lead product launches for features like real-time tracking, batch-delivery routing, subscription services, and merchant dashboards. Three-Sided Messaging: Tailor distinct value propositions for each audience (e.g., speed for consumers, revenue for merchants, flexible earnings for couriers). Growth Marketing: Partner with product teams to design in-app onboarding flows, conversion loops, and push notification campaigns. Local Market Insights: Analyze regional delivery trends, driver churn rates, and local competitor pricing strategies
Requirements:
Minimum qualification of a BSc 2 years of previous experience in a similar role