Marketing Executive

JOB OVERVIEW.

The Marketing Executive will play a key role in planning, coordinating, and executing marketing initiatives that drive brand visibility, customer engagement, lead generation, and business growth across our markets. The successful candidate will support the implementation of regional marketing campaigns, dealer and customer activations, market research initiatives, strategic partnerships, and digital marketing activities. The role aligns with the Company's focus on strengthening brand visibility, enhancing customer engagement, driving solar awareness, supporting dealer activations, and delivering measurable marketing impact.

DUTIES AND RESPONSIBILITIES:

Marketing Campaigns & Brand Visibility

• Coordinate the execution of ATL, BTL, digital, and trade marketing campaigns.
• Support the implementation of integrated marketing plans across automotive and solar product categories.
• Ensure consistent brand application across all customer touchpoints, branches, and dealer outlets.
• Monitor campaign progress and provide regular performance updates.

Dealer & Trade Marketing Support

• Coordinate dealer branding projects, promotional activities, and visibility programs.
• Support dealer engagement initiatives, product launches, and customer activations.
• Work closely with sales teams to execute market development programs.
• Maintain brand standards across dealer and branch networks.

Market Research & Customer Insights

• Coordinate market surveys, battery clinics, brand health studies, and customer feedback initiatives.
• Analyze customer and market insights to support decision-making.
• Track competitor activities and identify emerging market opportunities.
• Maintain and update customer and stakeholder databases.

Events & Partnerships

• Assist in planning and managing exhibitions, roadshows, product launches, dealer conferences, and customer engagement activities.
• Support the development and activation of strategic partnerships with industry associations, financial institutions, fleet operators, and other stakeholders.
• Coordinate event logistics, branding materials, and post-event reporting.

Digital Marketing & Content Management

• Support the management of social media platforms, website content, email marketing campaigns, and customer education initiatives.
• Coordinate development of marketing collateral, videos, photography, and promotional materials.
• Monitor and report on digital campaign performance.

Marketing Analytics & Reporting

• Support the preparation of monthly marketing dashboards and performance reports.
• Track campaign effectiveness, lead generation, conversions, and customer engagement metrics.
• Monitor marketing expenditure and budget utilization.
• Assist in evaluating return on investment across marketing initiatives.

QUALIFICATION & EXPERIENCE:

• Bachelor's Degree in Marketing, Communications, Business Administration, Public Relations, or a related field.
• Minimum of 3+ years' experience in marketing, brand management, communications, trade marketing, or business development.
• Experience in FMCG, manufacturing, automotive, energy, telecommunications, or related sectors will be an added advantage.
• Demonstrated experience coordinating marketing campaigns, activations, events, and digital initiatives.

REQUIRED SKILLS & COMPETENCIES:

• Strong project management and organizational skills.
• Digital marketing and social media management capabilities.
• Excellent written and verbal communication skills.
• Market research and analytical skills.
• Stakeholder management and relationship-building ability.
• Creativity and commercial awareness.
• Proficiency in Microsoft Office Suite and marketing reporting tools.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Who Are We?

Chloride Exide is the leading energy solutions provider in East Africa , with an established presence across Kenya, Uganda and Tanzania. We provide innovative energy solutions spanning automotive and industrial batteries, solar energy, energy storage and related solutions that power homes, businesses and communities.

In Uganda, we have built a countrywide presence serving customers across multiple channels and markets. As the business continues on an exciting growth trajectory, we are strengthening our market reach, route-to-market capabilities, customer experience and renewable energy solutions to position ourselves for the opportunities ahead.

What impact will you make?

At Chloride, we have a clear purpose, to make an impact that matters to our customers, our colleagues and our communities. From professional development to leadership opportunities and career advancement, you get an opportunity to work collaboratively while showing your confidence and conviction to challenge people, in pursuit of finding the best and most innovative solutions for Chloride. We “Power the GREAT in You” - because that is how you make an impact.

How you’ll grow

Our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there is always room to learn. We offer opportunities to help build world-class skills in addition to hands-on experience in the fast-changing business world. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career. You additionally get access to a vast network of experienced professionals and mentors for guidance through the mentorship program.

Our purpose

Chloride is led by a purpose of providing Energy Solutions for All. We pride ourselves on not only doing what is good for customers, but also what is good for our people and the communities in which we live and work. Chloride Exide stays at the forefront of innovation by continuously exploring emerging technologies making us a key player in shaping the future of the energy industry. We feel GREAT when we do it ✓ Right.