manager, marketing

*Marketing Manager - Residential Real Estate*

Toronto / GTA | Full-Time | Hybrid

*The Opportunity:*

We are a high-performing residential real estate team in Toronto looking for an exceptional Marketing Manager to take ownership of our marketing strategy, brand presence, lead generation, content, campaigns and marketing operations.

This is not a coordinator role and it is not simply a social media position.

We are looking for a sophisticated, commercially minded marketer who understands how to turn attention into leads, leads into conversations, and marketing investment into measurable business growth.

You will work directly with the Team Lead and have significant ownership over the marketing function. The right person will combine strong strategic thinking with the ability to execute quickly, manage multiple channels and campaigns, analyze performance, and continuously improve results.

Our goal is to build one of the most recognizable and effective residential real estate brands in the Toronto market.

*What You Will Own: *

*Marketing Strategy & Growth*

• Develop and execute the overall marketing strategy for the business across brand, content, digital advertising, lead generation, database marketing, listings and agent/team growth.
• Build quarterly and annual marketing plans aligned with revenue, transaction and lead-generation targets.
• Identify new opportunities to increase market share, brand awareness, database growth and qualified inbound opportunities.
• Create measurable marketing funnels rather than isolated campaigns.
• Continuously test new channels, messaging, audiences, offers and strategies.
• Stay ahead of changes in digital marketing, AI, social media, search, consumer behaviour and residential real estate marketing.

*Lead Generation & Performance Marketing*

Own and optimize paid digital campaigns across platforms such as:

• Meta / Instagram / Facebook
• Google Ads
• YouTube
• Retargeting campaigns
• Lead-generation funnels
• Landing pages
• Email campaigns
• Database marketing

Work with internal and external partners to continuously improve:

• Cost per lead
• Cost per qualified lead
• Conversion rates
• Appointment generation
• Lead quality
• Return on ad spend
• Marketing-generated revenue

Understand the entire customer journey from initial impression through lead capture, nurture, appointment and transaction.

Marketing success will not be measured primarily by impressions or followers. It will be measured by business impact.

*Brand & Content*

• Protect and elevate the overall brand across every consumer touchpoint.
• Develop a sophisticated content strategy that positions the team as a trusted authority in Toronto residential real estate.

Oversee the creation and distribution of:

• Short-form video
• Long-form video
• Instagram and social content
• YouTube content
• Email marketing
• Market reports and newsletters
• Educational content
• Property marketing
• Client campaigns
• Community content
• Thought leadership
• Website content
• Lead magnets

Create a strong editorial calendar while remaining agile enough to capitalize on timely market opportunities and trends.

Maintain a consistent brand voice that is intelligent, modern, credible, approachable and differentiated from typical real estate marketing.

*Listing Marketing*

Build exceptional marketing campaigns for residential listings from pre-launch through sale.

Coordinate and oversee:

• Photography
• Video
• Reels and social content
• Property websites
• Digital advertising
• Email campaigns
• Print collateral
• Agent outreach
• Database promotion
• Open-house marketing
• Just Listed / Just Sold campaigns

Look continuously for creative ways to make our listings stand out in a competitive marketplace.

*SEO, Website & Local Search*

Own the continued improvement of our digital footprint.

Work on:

• SEO strategy
• Local SEO
• Google Business presence
• Website conversion
• Neighbourhood and community pages
• Search-driven con