User Operation – KOC & Community Operations

Key Responsibilities： 1.Identify, onboard, and manage KOC (Key Opinion Consumer) resources to enhance brand reputation and user engagement. 2.Plan and execute KOC collaboration tasks, including product reviews, user-generated content (UGC), and topic campaigns. 3.Build and manage user communities (e.g., Facebook Groups, LINE groups), improving user activity, retention, and conversion. 4.Collect user feedback and community insights to shape user profiles and monitor potential risks. 5.Regularly analyze and report on KOC and community performance, optimizing strategies accordingly. 6.Support both online & offline operations.

Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. Proven experience in user relationship management, customer engagement, or a similar role. Strong knowledge of CRM software. Excellent analytical and problem-solving skills. Strong communication and interpersonal skills. Ability to manage multiple projects and meet deadlines. Detail-oriented and highly organized. Experience in the automotive industry. Familiarity with digital marketing and user journey mapping. Certification in CRM or related fields.