Brand & Marketing Specialist

Location: Egypt (Remote) Employment Type: Part-Time (15–20 hours per week) Experience: 5+ years Industry: Technology, Food & Beverage, Consumer Products

Job Description our startup founded by two partners who are building the company alongside their full-time professional careers. We are currently investing our time and resources into developing the business and establishing our brands.

We are looking for a creative and strategically minded Brand & Marketing Specialist to work directly with our founders on developing brand identities, creating visual marketing materials, and planning marketing strategies for our products and services in the U.S. market. The ideal candidate combines strong graphic design capabilities with an understanding of branding, consumer behavior, digital marketing, and business growth. This position requires someone who can contribute to both strategic planning and hands-on creative execution.

Key Responsibilities Develop and refine brand identity, positioning, and messaging.

Select and maintain consistent brand colors, typography, and visual styles.

Design and refine logos, brand guidelines, and visual branding materials.

Create designs for product packaging, cups, menus, promotional materials, and other branded assets.

Develop visual concepts and mockups for physical retail environments, including automated kiosks.

Develop marketing strategies aligned with business goals and target audiences.

Conduct market research, competitor analysis, and customer segmentation, particularly for the U.S. market.

Plan marketing campaigns, product launches, and promotional activities.

Develop social media and content strategies.

Create marketing graphics and digital content for websites and social media.

Collaborate directly with founders and external vendors to ensure brand consistency.

Monitor marketing performance and recommend improvements.

5 years of relevant marketing or brand strategy experience.

Proven experience developing and executing marketing strategies.

Strong understanding of consumer branding and digital marketing.

Excellent written and spoken English.

Ability to work independently in a remote, part-time role.

Experience with U.S. or international consumer markets preferred.

Experience in startups, food and beverage, retail, or consumer brands is a plus.