Social Media & Digital Marketing Specialist

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Social Media & Digital Marketing Specialist – Horizon Villa Management

Location: Bali (Ungasan Area) Employment Type: Full-Time Industry: Hospitality / Villa Management

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Job Overview

Capital is seeking a creative, strategic, and results-driven Social Media & Digital Marketing Specialist to lead our online presence and digital growth.

This role is responsible for developing brand awareness, increasing engagement, and driving qualified leads through strategic content and digital campaigns. Key Responsibilities

Develop and execute social media strategies aligned with brand positioning

Plan, create, and schedule engaging content (Instagram, TikTok, Facebook)

Manage daily social media activities including captions, hashtags, and engagement

Run and optimize paid advertising campaigns (Meta Ads, TikTok Ads)

Monitor performance metrics (reach, engagement, CTR, conversion)

Coordinate with operations team to ensure accurate promotion of villa availability

Identify trends and opportunities to grow online presence

Build partnerships with influencers and content creators

Qualifications

Minimum 1–2 years experience in Social Media or Digital Marketing

Experience in hospitality or property management is a plus

Strong copywriting skills (English & Bahasa Indonesia)

Familiar with Meta Business Suite & digital advertising tools

Basic design & video editing skills (Canva, CapCut, etc.)

Creative mindset with strong analytical ability

Target-oriented and able to work independently

Performance Indicators (KPI)

Growth of followers & engagement rate

Lead generation from social media

Ads performance & ROI

Brand visibility improvement

Skills: Digital Marketing, Marketing Communications, Social Media