Commercial Growth Lead
About the role
Cafers provides trust infrastructure for agricultural trade globally. Helping farmers, exporters, and importers trade with confidence. We are looking for a Commercial Growth Lead to drive customer acquisition, partnerships, and revenue, working directly with the CEO.
You will own the path from first conversation to verified, active user.
Responsibilities
• Acquisition: Onboard farmers, exporters, importers, retailers, and logistics partners as verified Cafe rs users.
• Pipeline: Run a lead-to-customer pipeline with clear stages, targets, and weekly reporting.
• Partnerships: Develop and close partnerships with cooperatives, trade associations, agri-input companies, fintechs, and logistics providers.
• Market expansion: Research and prioritize new corridors, and customer segments.
• Testing: Run measurable outreach and activation campaigns, and scale what works.
• Reporting: Track conversions, revenue, and cost per acquisition, and report to the CEO.
• Representation: Represent Cafers at meetings, events, and partner discussions.
Requirements
• Proven results in sales, business development, partnerships, or marketing, ideally in agriculture, fintech, logistics, marketplaces, or telecom.
• Strong negotiation, communication, and relationship-building skills.
• Comfortable engaging both smallholder farmers and corporate buyers.
• Self-driven, target-focused, and able to work independently.
• Based in or able to work from Lagos.
Advantage: An existing network in agri-trade, and experience with mobile-first users.
Compensation
• Base salary: per month, based on experience and expertise.
• Commission: per verified user onboarded.
• Performance bonus: per quarter/year for consistent revenue generated for Cafers.
• Access: Work directly with the CEO on commercial strategy and expansion.
• Growth: Opportunity to move into a larger role as Cafers grows.
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