Digital/Social Media Executive

Responsibilities:

Develop and implement social media and digital marketing strategies aligned with company objectives. Create, schedule, and publish engaging content across platforms (Instagram, LinkedIn, Facebook, X, TikTok, YouTube, website) Manage content calendars and ensure consistent brand messaging. Plan and execute paid advertising campaigns. Monitor trends, competitor activities, and audience insights. Track performance metrics and prepare periodic reports with recommendations. Engage with online communities and respond to inquiries professionally. Collaborate with internal teams to support campaigns, promotions, and product launches. Support basic SEO and website content updates where required.

Requirements:

Bachelor’s degree in Marketing, Communications, Business Administration, or related field. 3–4 years of relevant experience in digital marketing or social media management. Strong knowledge of social media platforms and digital tools (Meta Business Suite, Google Analytics, Google Ads, etc.). Excellent written and verbal communication skills. Basic graphic design or video editing skills (e.g., Canva, Adobe Suite) are an advantage. Strong analytical skills and attention to detail. Ability to work independently and meet deadlines.