KOL Manager (Beauty)

Responsibilities:

• Lead and manage the KOL team (Specialists & Coordinators) to ensure achievement of campaign and business targets
• Develop and execute KOL strategies across the full marketing funnel (awareness to conversion)
• Identify, approach, and manage partnerships with macro, mega, and celebrity influencers
• Ensure all KOL campaigns are aligned with business objectives and contribute to sales and revenue growth
• Monitor campaign performance and provide data-driven insights and recommendations
• Prepare and present performance reports to internal stakeholders
• Collaborate with cross-functional teams including Brand, Creative, and Sales for campaign planning and execution
• Build and maintain strong relationships with influencers, agencies, and external partners

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Minimum 3–4 years of experience in KOL / Influencer Marketing (Preferably in beauty industry)
• Proven experience managing a team with at least 2–3 direct reports
• Strong experience working with macro, mega, or celebrity influencers
• Demonstrated track record of executing campaigns that drive measurable business results (e.g., sales, conversion)
• Hands-on experience with digital platforms such as TikTok, Instagram, and YouTube (experience with TikTok Shop is preferred)
• Strong analytical skills with the ability to interpret and optimize key metrics (CPM, ROAS, CPE, conversion rate)
• Excellent communication and negotiation skills, with experience handling influencers and agencies directly

Skills: KOL Management, Sales and Marketing, Kol Strategy, KOL Operation, Sales Strategy