Marketing Executive, Social and Lifecycle [Contractor]

The role

As an independent contractor, You are a hands-on generalist who runs Flexar's day-to-day marketing engine: social, CRM, paid media, campaigns, creators and reporting. You'll turn campaign plans into live work every week and own the numbers behind it.

What you'll do

Social and content (Facebook, Instagram, TikTok)

• Run the monthly content calendar at 1 to 2 posts a week, with captions and creatives ready 3 days ahead
• Produce on-brand creatives in Canva and AI tools, and use-case-led, Gen Z-friendly short video for TikTok and Reels
• Keep every asset on brand: whole car in frame, clear T&C disclaimers, correct formats per placement

CRM and lifecycle (Braze)

• Build and schedule push, in-app and email campaigns in Braze
• Pull and segment audiences, such as new sign-ups with no first ride, lapsed riders and ex-BlueSG users
• Run nudges that move new riders to their first rental and bring lapsed riders back

Campaigns and launches

• Turn campaign plans into timelines, assets and checklists across social, CRM, web and PR
• Support launches such as new stations, pricing changes, referral pushes and features like Advance Reservation
• Update campaign and blog pages on the website

Creators Management

• Source, brief and manage micro-influencers and UGC creators, mostly on TikTok
• Track deliverables, ride-credit payouts and post performance

Reporting

• Flag what's working and suggest what to change next
• Social and campaigns performance
• Lifecycle performance