Content Strategist

Wellspring is looking for a Creative Strategist who can help us turn product stories into high-performing content, campaigns, and creative angles across TikTok, ecommerce, affiliates, and live selling.

This role is for someone who understands what makes people stop scrolling, click, convert, and remember a brand. You will help shape the creative direction behind our campaigns and work closely with marketing, performance, affiliates, design, and content teams to bring ideas to life.

What you’ll do

Develop creative angles, hooks, and campaign ideas for our products

Write clear and actionable creative briefs for content, ads, shoots, and creators

Help build a steady pipeline of concepts for TikTok, paid ads, affiliates, ecommerce, and live selling

Analyze winning creatives and identify patterns that can be scaled or iterated

Work closely with the Performance Marketing Manager, KOL team, Affiliate team, and Design team

Help translate customer insights, trends, and product benefits into strong creative messaging

Support seasonal campaigns, product launches, and hero SKU growth

What we’re looking for

Strong understanding of TikTok-first content, performance creatives, and ecommerce storytelling

Experience in creative strategy, content strategy, social media strategy, or performance creative roles

Able to spot strong hooks, trends, and messaging angles quickly

Good taste, sharp instincts, and strong understanding of what makes content convert

Organized, collaborative, and able to move fast in a startup environment

Experience in beauty, wellness, FMCG, or ecommerce is a big plus.

You’ll thrive in this role if you are

Highly creative but commercially minded

Obsessed with consumer behavior, trends, and winning ad angles

Fast, curious, and proactive

Comfortable working across multiple teams and campaigns at once