Creative Director

Key Responsibilities:

• Develop creative concepts and content ideas for TikTok, Shopee, and other digital platforms.
• Create creative strategies and content directions based on business and product objectives.
• Develop concepts, scripts, storyboards, and visual directions for short-form videos.
• Ensure content is engaging, relevant, and aligned with the brand's identity and target audience.
• Work closely with the E-commerce, Social Media, KOL and Ads Marketing teams to develop effective commercial content.
• Translate product features and selling points into creative and easy-to-understand content.
• Monitor content performance and identify opportunities to improve creative output.
• Stay updated on TikTok trends, social media trends, and emerging content formats.
• Develop creative ideas for product campaigns, promotions, launches, and other e-commerce activities.
• Provide creative direction during content production and ensure the final output meets the required quality and objectives.

Requirements:

• Minimum 2-3 years of experience in creative content, digital content, social media, e-commerce, or related fields.
• Experience working with e-commerce, consumer products, FMCG, Mom & Baby, or similar brands is highly preferred.
• Strong understanding of TikTok, Shopee, short-form video, and social media content.
• Strong understanding of commercial/product-focused content, not only entertainment or storytelling content.
• Able to develop creative concepts, scripts, storyboards, and content directions independently.
• Good understanding of current social media trends and audience behavior.
• Strong creative thinking with a good understanding of business and marketing objectives.
• Able to work in a fast-paced e-commerce environment and handle multiple projects simultaneously.
• Strong communication and collaboration skills.
• Portfolio is required, preferably containing TikTok, e-commerce, social media, or other commercial content.

Important Note This role focuses on e-commerce, social media, and product-focused creative content. Candidates whose experience is primarily in film production, TV production, cinematography, entertainment production, or other non-commercial production environments, without relevant e-commerce or digital content experience, may not be suitable for this position.

What We Offer: Competitive Salary Opportunity to work with a Top International Mom & Baby brand entering the Indonesian market. Regular company events and team activities every month Team bonding activities and celebrations throughout the year Health insurance and employee benefits

Skills: Content Strategy, Content Marketing, TikTok, Content Operations, Creative Strategy, Content Planning, Creative Thinking, Teamwork, Content Writing