KOL Specialist

Job Description (Key Responsibilities)

• Research and select KOLs/influencers that fit the target audience and brand image.
• Prepare and negotiate collaboration terms (contracts, rates, deliverables) with KOLs/influencers or their agencies.
• Coordinate content briefs for KOLs to ensure alignment with campaign goals and brand guidelines.
• Monitor content production and publication by KOLs according to the agreed timeline.
• Analyze KOL campaign performance (reach, engagement, conversion) and prepare evaluation reports.
• Build and maintain long-term relationships with the KOL/influencer community and talent management.
• Keep up to date with KOL marketing trends and social media platforms (Instagram, TikTok, YouTube, etc.).
• Coordinate with the digital marketing/advertising team to align overall campaign strategy.

Job Specification (Qualifications)

• Minimum Bachelor's degree in Communications, Marketing, or related field.
• Minimum 1 years of experience in influencer/KOL management or digital marketing.
• Existing network/relationships with KOLs, content creators, or talent management agencies is a plus.
• Understanding of social media platforms (Instagram, TikTok, YouTube) and their performance metrics.
• Good communication and negotiation skills.
• Creative, up to date with current trends, and able to manage multiple stakeholders simultaneously.
• Detail-oriented in managing collaboration contracts, timelines, and campaign budgets.

Skills: E-commerce, KOL Specialist, TikTok, Google Analytics, KOL Operation