Marketing & Brand Manager

Alwan Tex | Egypt Alwan Tex is a growing company specialized in cotton textiles and fabrics . We are looking for a creative, strategic, and hands-on Marketing & Brand Manager to build and lead the company's marketing function from the ground up. This role is ideal for a marketing professional who can combine strategy, creativity, branding, digital marketing, content creation, market research, and execution to build Alwan Tex's presence and position the company strongly in the market.

Key Responsibilities Marketing Strategy & Market Research Develop and implement the company's overall marketing strategy.

Conduct market research to understand customers, market trends, and opportunities.

Analyze competitors, their products, pricing, positioning, communication, and marketing activities.

Identify target customer segments and develop appropriate marketing approaches for each segment.

Develop marketing plans aligned with the company's commercial and sales objectives.

Brand Management Build and develop the Alwan Tex brand identity and positioning .

Establish brand guidelines and ensure consistency across all communication channels.

Develop the company's brand image and market presence.

Create initiatives to increase Brand Awareness and Market Visibility .

Digital & Social Media Develop and manage the company's social media strategy.

Manage and grow social media presence across relevant platforms.

Develop content calendars and creative campaigns.

Create and coordinate engaging content including posts, videos, product presentations, and promotional materials.

Manage digital advertising campaigns and monitor performance.

Creative & Campaign Management Develop creative marketing campaigns and promotional concepts.

Work on product presentations, catalogs, brochures, company profiles, and other marketing materials.

Coordinate with designers, photographers, videographers, agencies, and other external suppliers when required.

Ensure that all visual and written communication reflects the company's brand identity.

Sales Support Work closely with the Sales & Business Development team to generate leads and support sales growth.

Develop marketing materials that support the sales team.

Identify opportunities to promote specific products, fabric qualities, and collections.

Measure marketing activities and their impact on lead generation and business development.

Performance & Reporting Define and monitor Marketing KPIs.

Analyze campaign performance and marketing ROI.

Prepare regular marketing reports and recommendations for management.

Continuously identify new and innovative ways to increase the company's market presence.

Requirements Bachelor's degree in Marketing, Business Administration, Communications, or a related field .

5+ years of marketing experience , with strong hands-on experience across multiple marketing functions.

Experience in B2B marketing is highly preferred.

Experience in textile, fabrics, cotton, manufacturing, fashion, or related industries is an advantage.

Strong knowledge of Digital Marketing, Social Media, Branding, Content Marketing, and Advertising .

Strong creative and strategic thinking.

Excellent understanding of customer segmentation and market research.

Ability to develop marketing content and creative concepts.

Strong analytical skills and ability to measure campaign performance.

Excellent communication and presentation skills.

Good command of English.

Strong knowledge of MS Office and relevant digital marketing tools