Digital Advertising Specialist

Job Description: We are looking for an experienced Media Buyer to plan, launch, and optimize paid advertising campaigns to increase sales, generate leads, and improve return on ad spend (ROAS). Responsibilities:

• Plan and manage paid advertising campaigns on Meta, TikTok, Google, and other platforms.
• Monitor campaign performance and optimize budgets to achieve targets.
• Analyze advertising data, KPIs, and ROAS.
• Conduct audience research and A/B testing.
• Prepare performance reports and recommend improvements.
• Coordinate with the marketing and design teams to develop effective ad creatives.

Requirements:

• Proven experience in media buying and paid advertising.
• Strong knowledge of Meta Ads Manager and Google Ads.
• Experience with campaign analytics, tracking, and conversion optimization.
• Strong analytical and problem-solving skills.
• Ability to manage advertising budgets and meet performance targets.
• Previous e-commerce experience is an advantage.