Chief Marketing and Business Development Officer

Responsibilities:

Develop and execute marketing, digital growth, and commercial development plans for ADC and DiasporaHub. Grow qualified leads and DiasporaHub users through campaigns, community engagement, referrals, and market partnerships Improve conversion, activation, and retention. Identify and develop strategic partnerships and service provider opportunities Manage prospects from first contact to approved onboarding and commercial launch. Build ADC’s brand and market presence across Nigeria, wider Africa, and relevant international diaspora markets. Manage the sales and partnership pipeline, CRM records, campaign budgets, and performance reporting; adjust activity based on measurable results. Work with regional representatives and diaspora ambassadors to develop market-specific campaigns and business opportunities.

Requirements:

Bachelor’s degree in marketing, business administration, communications, economics, or a related field. 5–10 years of relevant experience in marketing, business development, growth, partnerships, or commercial development, with a proven track record of delivering measurable business results. Evidence of acquiring customers, converting leads, securing partnerships, or generating revenue; strong digital marketing and commercial proposal skills. Strong communication, negotiation, relationship management, analytical, and CRM skills; able to lead execution in a growing organisation. Strong existing networks or experience engaging African diaspora communities in the UK, US or Canada is highly desirable. Nigeria-based candidates with relevant international or diaspora market experience are encouraged to apply. Experience with digital platforms, marketplaces, healthtech, or service businesses is an advantage.

Key Performance Expectations:

You will be assessed on revenue and pipeline growth; qualified leads and conversion; DiasporaHub user acquisition, activation and retention; strategic partner acquisition; entry into priority markets; and brand and digital campaign performance. Specific targets will be agreed with management.

Why Join ADC:

Shape the growth of a pan African organisation and its flagship digital platform. Work with partners across Africa and the diaspora, build new market opportunities and make a visible contribution to ADC’s commercial progress.