Sales Executive - Commercial Catering & Hospitality

ACS PerformanceWest Midlandsreedavaldatud 11.09.2026
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Sales Executive - Commercial Catering & Hospitality Location: West Midlands Job Type: Full-time, Permanent Working Pattern: On-site with regional client visits The Opportunity An exciting opportunity has arisen for an experienced and motivated Sales Executive to join an established business operating within the commercial catering and hospitality sector. This is a varied, customer-focused sales position where you will be responsible for developing new business opportunities while managing and growing relationships with existing clients. You will work with customers to understand their requirements and recommend appropriate commercial catering equipment and solutions, supporting projects from initial enquiry and quotation through to successful delivery. The role would suit a confident B2B salesperson who enjoys building long-term client relationships, developing new business and working closely with customers on solution-led sales. The Role As Sales Executive, you will manage and develop a portfolio of customers across the commercial catering and hospitality market. You will identify new opportunities, qualify enquiries and build strong relationships with both prospective and existing clients. Your responsibilities will include: Identifying and developing new business opportunities

Managing and growing relationships with existing customers

Responding to incoming sales enquiries and qualifying potential opportunities

Conducting client meetings and site visits

Understanding customer requirements and recommending appropriate equipment and solutions

Preparing quotations and commercial proposals

Presenting solutions clearly and professionally to customers

Negotiating pricing, commercial terms and project requirements

Working closely with design, installation and operations teams to ensure projects are delivered accurately and on time

Maintaining accurate customer and opportunity information within the CRM system

Managing your sales pipeline and contributing to sales forecasts and reports

Monitoring market activity and identifying potential areas for growth

Representing the business at customer meetings, trade shows and relevant industry events

Developing long-term customer relationships that generate repeat and referral business

About You We are looking for someone with proven B2B sales experience who is commercially minded, confident dealing with customers and comfortable managing opportunities from initial enquiry through to order. Previous experience within commercial catering equipment, hospitality, foodservice or a related sector would be particularly advantageous, although candidates from other relevant B2B sales environments will also be considered. You should have: Proven experience within a B2B sales environment

Strong customer relationship and account management skills

The ability to understand customer requirements and develop appropriate solutions

Confident communication, presentation and negotiation skills

Experience conducting both face-to-face and telephone sales conversations

Good organisational and time-management skills

The ability to manage multiple sales opportunities and priorities

Confidence using CRM systems, email and standard office software

A practical approach and willingness to develop your technical knowledge of commercial catering equipment

The ability to work effectively with design, installation, operations and support teams

A professional, proactive and customer-focused approach

A full UK driving licence is required, as the position involves travelling within the region to meet customers and conduct site visits. Why Apply? This is an excellent opportunity for a commercially driven Sales Executive who enjoys combining new business development, account management and consultative selling . You will have the opportunity to develop strong relationships with customers, work on a variety of commercial projects and play an important role in growing sales across the region. Interested? Apply today to find out more about this Sales Executive opportunity.