Automotive Marketing Director

Key Responsibilities

Marketing strategy: Develop and implement the overall marketing strategy aligned with business objectives, sales targets, and brand positioning.

Brand management: Lead brand positioning and ensure consistent application of brand identity, communication standards, and manufacturer guidelines.

Campaign management: Plan and oversee integrated marketing campaigns across ATL, BTL, digital, social media, CRM, and experiential channels.

Digital marketing: Drive digital marketing strategy, performance marketing, online presence, and lead-generation initiatives.

Customer acquisition: Develop initiatives to increase qualified leads, showroom traffic, test drives, conversions, and customer retention.

Product & launch marketing: Lead marketing plans for new vehicle launches, model updates, campaigns, and commercial offers.

Customer experience: Develop marketing initiatives that enhance customer engagement and strengthen the overall automotive customer journey.

Market intelligence: Monitor market trends, competitor activity, customer behavior, and industry developments to identify growth opportunities.

Marketing budget: Manage the marketing budget, optimize spending, and measure ROI across marketing activities.

Team leadership: Lead, develop, and motivate the marketing team while managing external agencies and strategic partners.

Performance analytics: Establish KPIs and regularly analyze campaign performance, lead quality, conversion rates, customer acquisition costs, and overall marketing ROI.

Cross-functional collaboration: Work closely with Sales, Aftersales, Finance, HR, and Operations to ensure integrated commercial and customer-focused initiatives.

Requirements

Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A master's degree/MBA is a plus.

Experience: 10+ years of progressive marketing experience, with significant experience in the automotive industry and at least 3–5 years in a senior marketing leadership role.

Automotive expertise: Strong understanding of automotive retail, dealer operations, customer journeys, vehicle launches, lead generation, and automotive market dynamics.

Strategic leadership: Proven ability to develop and execute comprehensive marketing strategies that deliver measurable commercial results.

Digital expertise: Strong knowledge of digital marketing, performance marketing, CRM, social media, SEO/SEM, content, and marketing analytics.

Commercial acumen: Strong understanding of sales funnels, customer acquisition, conversion, retention, and marketing ROI.

Leadership skills: Proven experience leading marketing teams, agencies, and multiple stakeholders.

Analytical skills: Strong ability to interpret market data, campaign performance, customer insights, and financial metrics to drive decisions.

Communication: Excellent English communication, presentation, negotiation, and stakeholder-management skills.

Budget management: Experience managing significant marketing budgets and optimizing marketing investment based on business performance.