Marketing Executive

Responsibilities:

Plan, execute, and monitor multi-channel marketing campaigns across digital, print, and social media platforms to drive brand awareness and lead generation. Develop engaging promotional content, including email newsletters, advertisements, and marketing copy. Conduct market research to identify target audiences, industry trends, and competitor strategies. Analyze consumer behaviour to optimise campaigns and identify new business opportunities. Track and report on key campaign metrics (ROI, conversion rates, website traffic, engagement) using analytics tools. Adjust marketing strategies based on data-driven insights to maximise impact.

Requirements:

Minimum qualification of BSC. 2 years of previous experience in a similar role. Strong analytical skills, excellent written and verbal communication, proficiency with marketing automation/analytics tools, and a solid understanding of digital marketing principles.