WPP Media: Manager, CX Data and Tech, MENA

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

About WPP Media’s function for CX, Data & Tech

WPP Media’s Choreograph - CX is an Analytics, Technology, and consulting function aimed at supporting clients optimize CX across the infinite loop of the customer journey and touchpoints.

Overview of the role & Responsibilities

The role will be responsible for the overall strategy for CX Analytics, working closely with the respective subject matter experts in developing best practice & process programs to lead a high-performance team.

CX Analytics is aimed at supporting clients optimize CX across the infinite loop of the customer journey with the end objective of supporting brands in seeing increased customer engagement, purchase and retention.

CX Analytics Strategy and Thought-Leadership

Build our CX Analytics strategy and lead on the operational plan to execute the vision

Understand the role of CX Analytics in driving digital marketing transformation for clients and strengthening other WPP Media agency’s capabilities

Lead our tech partner relationships with WPP Media to identify, manage and evaluate current and potential partners

Represent Choreograph Consultancy Services CX, Data & Technology at industry events and thought leadership opportunities

Deliver knowledge sharing sessions across the markets on industry data & technology developments

Remain up to date on the latest industry changes and creating thought-leadership articles and POVs to share to our internal and external stakeholders

Have a strong understanding on the purpose and value of different technologies that form a client’s tech stack.:

CX & Behavioral Analytics

A\B testing & Experimentation

Customer Data Platforms (CDP)

Customer Engagement Platforms (CEP)

Marketing Automation Tools

Web & App analytics

Mobile Measurement Platforms

Team & Stakeholder management

Develop and maintain strong, long-term agency and client relationships with senior stakeholders

Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimization and reporting processes.

Guide the team in designing and implementing data collection strategies, tracking requirements, best practices, SLAs and data integrity

Project manage analytics projects by providing the team the right support & direction

Recruit, manage, and mentor resource ensuring workflow is efficient throughout the team, as well as a high quality output is delivered

Commercial

Lead business development activities including prospecting, pricing and proposal development

Take part in conferences and thought leadership initiatives

Work closely with finance on budgeting, pipeline planning and pricing and work within their guidance

Manage the pipeline to achieve targets and keep budgeting trackers up-to-date

Draft scopes of work and proposals as needed

Requirements

3-5 years of relevant experience in CX, MarTech, AdTech, Data and Analytics

Development and clear communication of data strategies and roadmaps that cater to client’s requirements

Senior stakeholder management skills

Client servicing and account management skills

Strong attention to detail and a proactive approach to problem-solving

A continuous learner with a desire to stay ahead of the curve in data technologies

Preferred qualifications

Good understanding of the media landscape and its data complexities

Experience with advanced MarTech tools (CDPs, CEPs, Marketing Automation, CRM)

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