Brand Manager - Powdered milk

KEY RESPONSIBILITIES

1. Brand & Marketing Strategy

• Developing long-term strategy and short-term marketing plans aligned with overall brand vision and business objectives for children powders milk
• Build up strategic priorities, translate into actionable KPIs and ensure execution with excellence
• Coordinate with cross-functional teams to ensure consistency of brand message and alignment with company direction.

1. Consumer Insight & Market Understanding

• Drive consumer research for uncovering insights that fuel product innovation and strengthen brand growth.
• Conduct regular field visits to evaluate brand performance and identify areas for improvement.
• Identify consumer trends, understand competitive landscape, and market dynamics to define opportunities and challenges.

1. Brand Activities Implementation

• Be responsible for brand campaigns, product launches, and promotional activities with strong attention to detail.
• Lead brand operations, including creative development, media coordination, and promotion tracking.
• Work with internal teams (Marcom, Media, PR, CRM) and agencies to ensure impactful brand communication.

1. Trade & Channel Support

• Collaborate with Trade Marketing and Sales to develop effective trade programs, in-store visibility, POSM deployment, and promotional activities across channels.

1. Performance Tracking & Budget Management

• Track and report campaign performance, brand performance.
• Monitor and manage assigned project budgets, ensuring efficient resource allocation.
• Provide insights and recommendations for optimization of future activities.

1. Cross-Functional Collaboration

• Lead and coach junior team members.
• Partner with Sales, Product Management, R&D, and other departments to develop brand equity and deliver brand objectives.
• Participate in cross-functional projects, contributing marketing knowledge to business initiatives.

Job requirements

At least 3 years of experience in a similar position in the field of Marketing in the FMCG industry, categories related to preschool and kids. A strong mindset of winning consumers at the stores, a business-driven mindset. Experienced in managing a working group to implement Brand development projects & Marketing activities: new product development, communication program (ATL) and brand activation program (BTL). Business understanding: good knowledge of key consumer insights, market research based on qualitative and quantitative data

Key requirements:

• Enthusiastic and proactive spirit at work
• Ability to withstand high pressure.
• Strong sense of business and highly result-oriented;
• Ambitious to grow, willingness to learn and be excellent in marketing field.
• Well organized and detailed, able to work under high pressure.

Skills: Brand Management, Brand Planning, Brand Activities, Fmcg