Lead Qualification & Marketing Coordinator

Lead Management & Sales Alignment:

• Manage and follow up on new leads generated through marketing campaigns and digital channels via phone, email, or LinkedIn.
• Complete product and solution orientation training to develop a solid understanding of the company’s offerings and effectively communicate with prospects.
• Qualify prospects based on defined criteria, including company size, budget, timeline, and technical requirements.
• Schedule discovery calls and hand overqualified opportunities to the sales team with complete lead information and notes.
• Managing small and straightforward leads through the initial sales process, including requirements gathering and coordination up to the quotation stage.
• Coordinate with the sales team and relevant internal teams to prepare and follow up on quotations for assigned leads.
• Maintain accurate lead records, follow-up activities, and pipeline stages in the CRM.
• Coordinate with the sales team to track lead progress and provide feedback on lead status and conversion.
• Monitor and moderate social media pages, including comments, messages, inquiries, and customer feedback.

Marketing Support:

• Support the setup, coordination, tracking, and monitoring of marketing campaigns.
• Organize marketing meetings, coordinate schedules, and prepare meeting agendas.
• Take meeting notes and minutes, document key decisions, and follow up on agreed action points.
• Support the Marketing team in coordinating priorities, tracking ongoing activities, and following up with relevant teams.
• Provide regular feedback on lead quality and campaign responses to support future marketing optimization.
• Organize lead lists, outreach templates, presentations, marketing collateral, and other campaign materials.
• Coordinate with internal departments, agencies, suppliers, and other stakeholders to support timely execution of marketing activities.
• Maintain organized marketing files, content calendars, performance reports, and project documentation.

Qualifications Bachelor’s degree in E-commerce, Marketing, Digital Media, Communications, or a related field.

Minimum 2 years of experience in B2B Lead Generation, Marketing Coordination, or Sales Support.

Experience in B2B Commercial, IT/AV Solutions, Technology, or Corporate Marketing environments is preferred.

Good understanding of basic sales qualification frameworks and lead qualification processes.

Strong knowledge of digital marketing channels, particularly LinkedIn Outreach and B2B lead generation.

Familiarity with social media management and digital marketing tools.

Strong communication and coordination skills with the ability to work effectively with sales and marketing teams.

Advanced English proficiency, both written and spoken.

E-commerce, Communication, or Digital Marketing certification is preferred.