Digital Marketing Creative Manager
The Digital Marketing Creative Manager is responsible for leading the creative direction and execution of digital campaigns for artists and releases. This role blends creative storytelling, content strategy, and digital marketing execution to grow audience engagement, streaming performance, and brand presence across platforms.
What you'll do
Creative Strategy & Campaign Development
Develop and lead creative concepts for artist campaigns, including single/album launches
Translate artist DNA into compelling digital narratives
Collaborate with A&R, brand, and marketing teams to align campaign vision
Content Creation & Direction
Oversee creation of digital assets: short-form videos, visuals, motion graphics, and social content
Direct photoshoots, video shoots, and creative production
Ensure all content aligns with artist branding and label standards
Digital Platform Management
Plan and execute campaigns across platforms such as Instagram , TikTok , YouTube , and Spotify
Optimize content formats and posting strategies per platform
Monitor trends and adapt strategies to maximize reach and engagement
Artist Branding & Storytelling
Shape and maintain consistent artist branding across all digital touchpoints
Build long-term audience connection through storytelling and content series
Guide artists on personal content and social media presence
Work closely with A&R, Commercial, M arketing teams, and artists to align platform strategies with artist development and release campaigns.
Performance & Optimization
Analyze campaign performance using digital analytics tools
Track KPIs such as engagement rate, follower growth, and streaming uplift
Optimize campaigns based on data insights and audience behavior
Team & Stakeholder Collaboration
Manage internal creative teams and external agencies
Work closely with media buying, PR, and partnerships teams
Coordinate timelines and deliverables across multiple projects
Who you are
5–8 years in digital marketing, creative, or content roles (Agencies, music/entertainment preferred)
Proven experience managing creative campaigns and teams (non-conventional Marketing)
Strong creative vision and storytelling ability
Deep understanding of social media trends and algorithms
Analytical mindset with ability to interpret campaign data
Passion for music and pop culture
Highly collaborative and adaptable
Strong project management and communication skills
What we give you
You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
A modern office environment designed to foster productivity, creativity, and teamwork
We invest in your professional growth & development
An excellent range of benefits, like private medical cover, life assurance, etc.
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
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