Product Marketing Manager
In a world of noise, we find the signal — the pulse of potential. We weave the strands of talent, vision, and purpose into organizations that endure. Blending intelligence with intuition, we honor the human art of connection at the heart of every great company.
About the Job
Signal & Strand is partnering with a leading global technology company to appoint a Product Marketing Manager. This role owns go-to-market execution for a defined set of products, translating category strategy and brand narrative into compelling launch plans, sales enablement, and customer-facing messaging.
Reporting into the product marketing leadership team, this person will be a hands-on operator who partners closely with Product, Brand & Creative, and Sales/Commercial teams to bring products to market with clarity, consistency, and impact.
Key Responsibilities
Develop and execute go-to-market plans for assigned product launches and line extensions
Craft product positioning, messaging, and sales enablement materials aligned to the global narrative
Partner with Product Management to translate roadmap and feature sets into customer-facing value propositions
Support launch budget planning and track spend against plan
Coordinate with Brand & Creative to ensure launch assets are on-strategy and on-brand
Work with regional commercial teams to support and localize in-market execution
Monitor competitive landscape and consumer insights to inform positioning
Track and report on launch KPIs, campaign performance, and eCommerce/Amazon metrics
Collaborate with Marketing Operations on campaign logistics, timelines, and asset delivery
Ideal Profile
4-7 years of experience in product marketing, brand marketing, or a related role, ideally within a global technology or consumer electronics environment
Experience supporting or leading go-to-market execution for product launches
Familiarity with eCommerce and digital retail ecosystems; Amazon experience a plus
Strong written and verbal communication skills, with the ability to translate technical features into clear customer value
Comfortable working cross-functionally with Product, Creative, and Sales/Commercial stakeholders
Detail-oriented and organized, with the ability to manage multiple launches simultaneously
Data-informed approach to evaluating campaign and launch performance
Location & Work Model
El Segundo, CA
Hybrid work model with regular in-office collaboration
Compensation
Base Compensation Range: $100,000 - $135,000 USD + Bonus Base Compensation Range $100,000 — $135,000 USD
Equal Opportunity & Non-Discrimination Statement Signal and Strand is an Equal Opportunity Employer. We—and our clients—do not discriminate in employment or contracting on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, military or veteran status, or any other characteristic protected under applicable federal, state, or local laws.
We comply fully with the provisions of the U.S. Equal Employment Opportunity Commission (EEOC) and the California Fair Employment and Housing Act (FEHA). All employment decisions are made based on qualifications, merit, and business needs. We are committed to providing a workplace that is inclusive, respectful, and free from discrimination, harassment, and retaliation.