Assistant Digital Marketing Manager

Key Responsibilities – Digital Marketing Digital Marketing Campaigns Assist in developing and implementing digital marketing campaigns across social media, email marketing, search engines, and other digital platforms. Support campaign planning, scheduling, execution, and performance monitoring. Social Media Management Manage hotel social media accounts and maintain consistent brand communication. Create and schedule engaging content, including posts, images, videos, and promotional materials. Monitor comments, messages, and online community engagement. SEO & PPC Support Search Engine Optimisation (SEO) activities to improve hotel website visibility and organic traffic. Assist in Pay-Per-Click (PPC) campaigns and monitor advertising performance. Identify opportunities to increase website traffic and online conversions. Content Creation Create and curate high-quality digital content in line with hotel brand guidelines. Develop written copy, images, videos, promotional materials, and other digital assets. Coordinate with relevant departments to obtain accurate information about hotel services, facilities, restaurants, promotions, and events. Digital Marketing Analytics Monitor and analyse digital marketing performance, including website traffic, social media engagement, campaign results, and advertising performance. Prepare reports and identify trends, opportunities, and areas for improvement. Email Marketing Assist in planning and executing email marketing campaigns. Manage email databases and mailing lists. Support email template design, content preparation, distribution, and performance tracking. Website Management Support regular website updates and ensure all digital content is accurate, current, and relevant. Coordinate with relevant departments or external agencies regarding website content and technical updates. Internal Coordination Collaborate with Marketing, Sales, Food & Beverage, Front Office, Rooms Division, and other departments to develop promotional co

Qualifications: Bachelor's degree in Marketing, Communications, Digital Media or a related field, or equivalent practical experience 2-3 years of experience in digital marketing, social media management or a similar marketing role Strong knowledge of digital marketing channels including social media platforms (Facebook, Instagram, TikTok), Google Analytics, SEO and PPC advertising Proficiency with content management systems (CMS) and social media management tools Excellent written and verbal communication skills in English and Thai; additional languages are advantageous Creative thinking with the ability to develop engaging content and campaign ideas Strong analytical skills with the ability to interpret data and make data-driven recommendations Familiarity with graphic design tools such as Canva, Adobe Creative Suite or similar software Understanding of hospitality and tourism marketing is preferred but not essential Ability to work independently and as part of a team in a fast-paced environment Excellent organisational skills with the ability to manage multiple projects simultaneously