Retail Sales Manager

Team Leadership & Field Management Lead, coach, and manage a team of retail sales representatives to achieve sales and distribution targets.

Conduct regular field visits and join the team in customer visits to coach them and improve selling performance.

Develop and monitor daily beat plans to maximize territory coverage and route efficiency.

Track team performance, call activity, and sales results through the Sales Force Automation (SFA) system.

Sales & Distribution Management Achieve monthly sales targets across the full Purity product portfolio.

Expand distribution by acquiring new pet shops, specialty stores, and retail accounts.

Drive multi-SKU availability and ensure effective product distribution across assigned territories.

Monitor customer payment cycles and ensure compliance with company credit and collection policies.

Key Account & Commercial Management Manage key retail accounts, wholesalers, and strategic pet care chains.

Negotiate commercial terms, shelf space, and promotional activities in coordination with the Sales Director.

Coordinate with E-Commerce and Supply Chain teams to ensure product availability and aligned commercial activities.

In-Store Execution Ensure strong product visibility, shelf positioning, and brand presence across retail outlets.

Oversee Point of Sale Materials (POSM) implementation, merchandising standards, and sampling activities.

Monitor competitor activities and provide market insights to support commercial decisions.

Academic Background: Bachelor’s degree in Business Administration, Marketing, or a related field

Professional Experience: 6+ to 9 years of sales experience in FMCG, Pet Food, Consumer Goods, or related industries, including 3+ to 4+ in a management role

Additional Requirements: Effective communication; Leadership; Customer relationship management; Analytical thinking; Proven experience in managing field sales teams; Proven experience in retail distribution, territory management, and account development; Negotiation & Persuasion; Presentation skills; Familiarity with CRM or SFA applications; Knowledge of ERP systems such as Odoo; Valid driver’s license and willingness to travel regularly within assigned territories; Fluency in English and Arabic (spoken and written)